Case Study: Space Racers is a children’s television responsive and interactive website.  The television series follows the adventures of the Stardust Space Academy cadets, the series focuses on scientific exploration and investigation along with the importance of cooperation.

Business Needs

The Space Racer marketing team needed to design a fully responsive and kid-friendly immersive experience to showcase Space Racers for the current generation of preschool children who use tablets and smartphones. Their design was going to be based on a feature and functionality review of 33 leading educational children’s television websites from the US and 16 countries around the world, as well as extensive advice from child development experts.

As the web solution was being designed specifically for pre-school aged children, they needed a solution that had the flexibility to design the webpage exactly to their needs.  They needed to create a mobile-first design (not just mobile-friendly) optimized for tablets and smartphones and that will not rely upon Flash for the user experience.  They also needed a modern HTML5 architecture.  Their design plans included a unique navigational solution where key content links are distinct in shape and color as well as labels and icons to appeal to the child.  

Pimcore Solution

„The team did a tremendous job in translating our vision into a fantastic looking website. “
Rich Schweiger, CEO Space Racers

Through consultation from Lightning Jar, Space Racers chose Pimcore’s CMS to develop and design their interactive gaming and television website for children.  The solution had the flexibility they needed to achieve their unique design requirements and was user-friendly and intuitive for their teams to manage.  Using Pimcore, they could develop the site specifically for mobile devices and tablets and then design the unique and kid-friendly layout. was successfully designed with a modern HTML5 architecture and became the first fully responsive and kid-friendly website for an educational children's television show in the United States. The web experience and the primary gaming experience is HTML5 instead of Flash — which means the web experience and game play works just as well on Apple’s iPhone or iPad as it does on a desktop PC computer.

Business Results

With having been designed with specific features for pre-school aged children, the website was a big success.  Because of it’s kid-friendly design and ease of use, it generated many new users who were eager to utilize the children’s videos, games, and coloring pages.  Because of the increased brand awareness, their series gained popularity and their number of viewers increased.  The series’ popularity continues to soar as the mobile and tablet enhanced interactive children’s site continues to be a big hit for pre-school children around the world.

Pimcore Gold Partner
Verwendete Produkte
Webseite besuchen

Mehr Pimcore Erfolgsgeschichten entdecken


Arduino is an open-source electronics platform based on easy-to-use hardware and software. All Arduino boards are completely open-source, empowering users to build them independently. Over the years Arduino has been the brain of thousands of projects, from everyday objects to complex scientific instruments.
PIM/MDM, DAM, Technologie

Avira startet digitale Content-Strategie mit Pimcore

Avira ist ein deutsches multinationales Unternehmen für Sicherheitssoftware mit mehr als 500 Mitarbeitern und mehr als 240 Millionen Anwendern, das Schutz, Privatsphäre, Leistung und Identitäts-Tools für Computer und Netzwerke bietet, die sowohl als Software als auch als Cloud-basierte Dienste bereitgestellt werden.
DXP/CMS, Technologie

Better conversion rate for multi-site job recruiting platform

JOB AG is one of Germany’s TOP 5 recruiting companies. Their main business is the placement of temporary employment and the recruitment of skilled professional workers.
DXP/CMS, DAM, Technologie

Non-profit promotes culture through multiple microsites

Czech National Heritage Trust  needed a solution to help them create and maintain multiple websites in a single location.
DXP/CMS, Kunst, Unterhaltung & Sport

Über 110.000 Unternehmen vertrauen auf Pimcore.