Case Study: Space Racers

Business Needs

The Space Racer marketing team needed to design a fully responsive and kid-friendly immersive experience to showcase Space Racers for the current generation of preschool children who use tablets and smartphones. Their design was going to be based on a feature and functionality review of 33 leading educational children’s television websites from the US and 16 countries around the world, as well as extensive advice from child development experts.

As the web solution was being designed specifically for pre-school aged children, they needed a solution that had the flexibility to design the webpage exactly to their needs.  They needed to create a mobile-first design (not just mobile-friendly) optimized for tablets and smartphones and that will not rely upon Flash for the user experience.  They also needed a modern HTML5 architecture.  Their design plans included a unique navigational solution where key content links are distinct in shape and color as well as labels and icons to appeal to the child.  

Business Results

With SpaceRacers.org having been designed with specific features for pre-school aged children, the website was a big success.  Because of it’s kid-friendly design and ease of use, it generated many new users who were eager to utilize the children’s videos, games, and coloring pages.  Because of the increased brand awareness, their series gained popularity and their number of viewers increased.  The series’ popularity continues to soar as the mobile and tablet enhanced interactive children’s site continues to be a big hit for pre-school children around the world.