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Silikomart is an Italian company based between Venice and Padua. Founded in 2002, it immediately made a name for itself in the silicone molding sector, particularly in the food sector. Nowadays, it st…
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Silikomart was looking for a single reliable solution to manage marketing and product data, accessible to anyone from the marketing team to sales agents, resellers and distributors, and from which to easily obtain information, images and materials.
“We wanted an easy-to-use tool to manage out products and distribute media and content in different channels. We also took the opportunity to review all product data and create a solid database that had never existed in the company"
Andrea De Pieri
Head of Digital Marketing at Silikomart
The customer needed a product information management platform that could be flexible and easily customizable. Pimcore was therefore a natural choice! We started the project by building the data structure and the various interfaces together with the customer, so that the final result was consistent and up to expectations. From there, we implemented a PIM / MDM / DAM solution integrated with Magento business management and e-commerce (B2C for the end user and professional B2B). The various accessible product information concern attributes, functionalities, recipes, courses, packaging, certifications, logos and packaging.
After the project was implemented, the company experienced significant improvements in several key areas. The most notable change was the enhanced efficiency in managing product information. The streamlined workflow, coupled with data quality checks, ensured that the product information was consistently accurate, eliminating previous errors and redundancies. The automated system reduced the need for repetitive manual tasks, freeing up valuable time for the team to focus on strategic and commercial initiatives. Additionally, the implementation of Pimcore helped create a more organized and accessible information structure, which improved internal communication and decision-making. With this newfound efficiency, the company was able to allocate resources more effectively and focus on driving business growth, leading to a more agile and responsive approach to market demands.
Shortened Time to market
Reduced Duplicated Data
Reduced Product Returns
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