Aroundtown SA
Keeping your website and CMS updated is essential, but what if your hoster imposes a firm deadline for such an update? Aroundtown SA faced this challenge and turned to codafish, not only for a competent solution but also for an incredibly powerful CMS: Pimcore! Read here about the obstacles the Pimcore Gold Partner encountered during the project and how the team successfully and efficiently executed the relaunch using Pimcore.
Aroundtown SA, Europe’s third-largest publicly traded real estate company. Founded in 2004, the company specializes in high-yield quality properties with potential for value appreciation in prime locations across top European cities. Amsterdam, Munich, Berlin, and London are just a few of the cities where Aroundtown SA invests in commercial and residential real estate. Their focus is on properties with strong fundamentals and growth potential. The company’s extensive portfolio includes hotels, office spaces, and retail properties.
But what if this stability is jeopardized? For Aroundtown SA, the hoster delivered unwelcome news: the website's PHP needed an urgent update, or aroundtown.de would face contract termination and potential shutdown. A brief moment of shock, especially with the tight deadline. Instead of the usual 8 to 12 months for a website relaunch, Aroundtown SA had just three months to address the issue. The team knew it was time to bring in the professionals. Thanks to the subsidiary, finding a suitable service provider was quick: “codafish was recommended to us by a subsidiary whose website was already managed by the agency. Due to this successful collaboration, codafish became the preferred provider for our IT and IT security team, summarizes Emiel Bontekoe about the beginning of the partnership. However, the challenge wasn't just the tight deadline but also the implementation: the goal was for customers not to notice the website relaunch visually. The familiar design and, most importantly, the user experience needed to remain unchanged, just as customers were accustomed to.
I rate codafish’s Pimcore expertise as excellent. The team addressed any questions I had with ease, demonstrating a deep understanding of the platform and flexibility in implementing features. They were always able to clearly explain the advantages and disadvantages of different approaches, which helped me make the best decisions for various challenges.
Financial Analyst
codafish was therefore tasked with three major objectives: redesigning the site, creating a new, robust CMS, and migrating two other company websites to this CMS alongside aroundtown.de. Pimcore was the ideal solution for these challenges. As a multi-tenant system, Pimcore allows customers to manage multiple domains from a single instance and consolidate all essential data through master data management and product information management. Emiel Bontekoe approved the recommendation from the Pimcore Gold partner, so once the new structure was established, work began on replicating the design. codafish disassembled the existing website, identified each component, rebuilt them, and then implemented them on the new Pimcore instance, aligning with the goals set by Aroundtown SA for the project.
codafish won the race against time: Despite tight deadlines and several complex elements, the team successfully launched the website on the new Pimcore CMS without any disruptions, ensuring that Aroundtown SA experienced no interruptions in their operations. The key to success? Efficient project management by codafish. “On one hand, it was the close coordination with the team,” says Emiel Bontekoe. “This was essential for ensuring a smooth transition. The constant direct and professional communication with codafish, combined with an effective schedule and continuous prioritization of functions, allowed us to complete the project on time.
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