Bauli

Food & Beverage DXP/CMS PIM/MDM DAM Data Centralization EMEA

50%

DuplicatedData

40%

TimeSaved

20%

WebsiteTraffic

Overview

For over 100 years, Bauli has been a market leader with a wide range of seasonal products (eg. Pandoro di Verona, Colomba and Easter Eggs) and everyday products (classic and BuonEssere croissants), made with high-quality ingredients and gluten-free.

Customer Key Facts

481

Mio. Euro Turnover

1 652

Employees

70

Countries

Challenge

The need to migrate to Pimcore X from a no longer maintained version of Pimcore has been the starting point to review the graphic aspect of the Bauli.it institutional website, also in anticipation of the important milestone of 100 years. The challenges of the CMS/PIM/DAM project were mainly the following: data migration (about 850 url), complete migration of Pimcore product objects (Products, Categories, News), management of SEO redirects. In addition to this, the pages have been redesigned and organized at the CMS level, creating new widgets. The whole project is managed and hosted on AWS.

Solution

The whole frontend has been rearranged through different widgets (about 40).Two different layouts have been developed: Italy and InternationalSubsequently, there has been the creation of various templates that can be automatically chosen according to the rules of the Pimcore backend: seasonal products (eg "Pandoro", "Colomba", "Eggs"), everyday products (eg "Croissants"), "BuonEssere” and “Gluten Free”and two templates for the international page. Tracing, events and microformats have been implemented as well. Other important implementations are: contact form, to generate different modules from the configuration panels; AWS scalable Pimcore structure through replicated frontends and balancers, advanced cache management, full page cache, implementation of the Iubenda privacy service, deployment system for frontend replicated through incremental Goldmaster images and integration with Gigya by SAP.

Bauli website La Colomba Classica Easter dove cake product page with traditional recipe on laptop

Results

Featuring the new Pimcore X, Bauli was able to rearrange all data and product contents in a more efficient and orderly way, presenting an updated graphic restyle 100 years from the company foundation. The creation of customized templates for product type and website has allowed a faster, faultless data entry. All the infrastructure developed on AWS contributes to a fast and, most importantly, secure site, served in different countries.

Pimcore admin showing Bauli multilingual website with 100 Years of Goodness Creation anniversary content

Key Results

50%

DuplicatedData

40%

TimeSaved

20%

WebsiteTraffic

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Bauli

Customer Key Facts

481

1 652