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Over the last few months, our partner wob has presented system-oriented perspectives on contemporary B2B marketing in numerous articles. Now, we would like to elaborate on how a so-called unified ...
In the course of many of today’s website projects, questions often arise regarding the collection, management and usage of data. Customer Data Platforms (CDP) and/or Master Data Management (MDM) can ...
Almost every major company uses a media database for its marketing, communications, and product management. The problem: The heap of files can quickly lead to internal chaos – involving everything ...
Many marketers are already familiar with the term Digital Experience Platform (DXP), especially in the context of digital transformation. There is a lot of potential behind these three big letters, ...
