How Secure is Your Cloud Digital Asset Management (DAM) Software?

With cloud DAM software becoming increasingly commonplace, there is also unease about the security aspects of cloud among enterprise executives.
How Secure is Your Cloud Digital Asset Management (DAM) Software?

Picture this: You’ve been entrusted with choosing a Digital Asset Management (DAM) software for your organization. It’s an incredible opportunity to prove your worth, as the choice will impact many departments of your organization, but here’s the rub— you are a marketer or in charge of the creative side of things in your organization and will be doing this for the first time. And though you have all the support from IT, top executives, CIO’s team, experienced decision-makers, and the likes—it is still upon you to ‘order the kill.’ Quite naturally, there’s a long list of things you need to care for.

But, assuming you will go for a scalable DAM system which is delivered through Cloud, there are high chances the next thing you care about is—the security of your digital assets. Because security is of paramount importance. Security begets control and confidence; it leads to lower risks, higher trust, and better collaboration.

Here’s Digging Deeper Into How Security Can Be Ensured in a Cloud Dam System:

End-to-end Data Encryption:

Security affects everyone. It isn’t just for a few internal departments or teams; it also impacts external users such as your partners, contractors, clients, and agencies. As brand assets frequently change hands, go out of the organization, and are accessed, stored, shared, edited, and sometimes sent by partners’ to their partners, the information related to the brand must remain confidential. It essentially means end-to-end data encryption is needed so that any interaction among servers and users is carried over an SSL connection. Most modern-day cloud-based digital asset management software offers you an end-to-end encryption capability. In other words, data is protected in transit by encrypting before it is transmitted. Once the endpoints are authenticated, decryption and verification can happen at the destination. The encryption option also exists for storing the data at a particular destination.


Safeguarding Against Malicious Attacks:

Just like every modern-day system remains under the constant gaze of hackers and malicious attacks (malware, ransomware, etc.), DAM systems are also vulnerable to threats. Hackers try to infiltrate DAM systems to access confidential enterprise data and users’ information. To ward off these attacks most cloud DAM systems are equipped with the latest certifications, such as ISO 27001 and HIPAA compliance. Standards such as these are put in place to safeguard the organization’s assets and brand-related sensitive information. The aim is to let no harm come to the enterprise’s reputation and maintain apt security standards across the organization’s ecosystem. Since every modern cloud DAM provider recognizes that they are responsible for securing invaluable assets of enterprises, they are continuously engaged in upgrading their security systems.

Secure Identity and Access Management (IAM):

DAM systems are accessed by a number of individuals across the organizational spectrum. To manage the identity of every one of them a role-based identity and access management solution is often ensured so that no user gets access to any more resources than they require to get their work done. The IAM solutions employ processes and user access policies to determine which files and applications a user can access. Similarly, organizations can use role-based permission in a cloud DAM for end-users, so they only get to see the data they are authorized for. This way organizations can be fully guarded against data leaks. Sometimes, identity authentication also happens through a two-factor identification (2FA), which is about adding two layers of security to users’ accounts, the first being the password, the second means of identification being fingerprints or mobile phone number.

Checks on Connected Software and Applications:

There could be several software and applications your cloud digital asset management system interacts with, ingests data from and sends out information to. Therefore, to ensure all-time data security 3rd party systems must also be constantly monitored. Enterprise clients and partners should be made aware of the risks involved, and collaborative controls must be implemented. Granular level permissions should be created to share access with every user on the partner side. Additionally, any entity outside of the organization should be able to access the data through secure web access links. Also, the partner side environment’s unpredictability must be taken into account (including the industry they belong to). Lastly, an attempt should be made to bring partners’ security standards at par with the enterprise; appropriate checks must be put on data transmission in order to prevent sensitive data from going out of the organization.

Training Employees:

According to recent reports, 60% of organizations have incurred data losses owing to employee errors. And employee negligence has been found to be the most significant cybersecurity risk to businesses in the US.

Even with stringent security checks in place, employees still end up unwittingly or sometimes voluntarily sharing high-importance digital assets or documents outside of the organization, often through personal emails, USB hard drives, cloud sharing platforms, and other similar websites.

Appropriately training employees on how to handle sensitive digital assets can prevent critical breaches. For example, employees must be trained on not falling for phishing emails, carrying out due diligence before clicking any outside links, keeping access usernames and passwords secure, and reporting any suspicious activity they encounter either within their account or around them immediately to concerned departments.


Wrapping Up

A Cloud DAM software helps you manage user identities, use anywhere access, and put data controls in place. Even though many organizations still feel that on-premises DAMs are the best chance against data breaches and malicious activity, present-day cloud DAM offers far advanced security. Cloud DAM providers are ceaselessly engaged in securing their software; so users get a number of privacy controls and identity management mechanisms such as Security Assertion Markup Language (SAML) and Single Sign-On (SSO).

With cloud DAM, the investment in security infrastructure and deployment drastically reduces, and organizations are able to work in a constantly upgraded and secure environment. Today, cloud DAM platforms do not just meet enterprise needs but exceed security and regulatory requirements by employing the latest certifications, standards, and regulations.

To summarize, no matter if your job isn’t technical in nature, these are some of the basic security measures you must look for in any DAM cloud system you choose; get in touch with experts to get these areas covered for your cloud DAM hunt—and in all probability, you would succeed.

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Author:Rajneesh Kumar
Rajneesh Kumar
  • Associate Director Marketing
40 articles by this author

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