New Module: Customer Data Management

Data-driven marketing automation. Now even richer features for master data management of customer data.

We are very proud to announce the release of our latest product innovation! It will make all marketers using Pimcore more than happy: The Customer Management Framework (CMF) for Pimcore adds impressive new features for customer data management, segmentation, personalization, and marketing automation.

Knowing your customers

Knowing your customers is essential to continued business success. With Pimcore you can now store and manage master data records of your customers. Pimcore knows about each of your individual customer's behavior on your website, online shop, other marketing channels, or even connected offline data-sources. Based on this data it can automatically assign your customers to segments. These segments can then be used to personalize newsletters, trigger marketing automation, and fully customize your websites for your customers.

Personalization & Marketing Automation

On-site personalization based on behavioral targeting and customer segmentation is key to the Pimcore Experience Cloud. Pimcore is able to provide the right content to the right audience at the right time. These features are also compatible with the Pimcore eCommerce Framework. Use the Pimcore Customer Data Framework to create marketing automation applications easily. Sample integrations to Mailchimp and IBM Marketing Cloud are provided in the free download package.

Customer Data Management and Segmentation

A predefined data store for collecting, aggregating and storing customer data and user profiles from every marketing channel. It is flexible and can be easily customized or extended. It can manage SSO Identities / Social Logins and provides easy import/export via Rest API. The module even comes with a duplicate checker, which allows you to easily merge potential duplicates. It also automatically stores the data records in a logical manner, in the example screenshot based on country and zip code.

Activities & Triggers

Activities are based on first and third party data streams, such as conversions, on-site user behavior, and CRM data. Based on activities the user profiles get segmented into persona groups for personalized marketing. Triggers then fire marketing automation and personalization.

Know more

Christian Kemptner
  • Marketing & Partner Management
122 articles by this author

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