Managing customer profile data
So far Pimcore Data Manager is famous for aggregating and managing any type of digital data, mostly in a product information and master data management environment. Since we have released the Customer Data Management module, increasingly companies start to use Pimcore as their framework for creating data management platforms (DMP) for managing and exchanging customer profile data.
So, what is an open-source DMP?
A data management platform is a centralized platform that consolidates customer profile data from any channel. It aggregates first and third-party audience data that is generated from websites, social platforms, CRM systems and ERP data. The logic behind a DMP is to give you detailed information about your customers to create hyper-targeted and personalized digital experiences or ads, which result in higher conversion rates, ROI and customer retention.
Powerful alternative to commercial DMPs
Pimcore is a powerful open-source framework for creating DMPs, that can be configured to your exact needs. In this regards, it is a free and open-source alternative to commercial DMPs from Adobe, Sitecore, and Oracle. Contact us now for more information about our open-source framework for creating flexible data management platforms.