Winning the Digital Experience Battle. Let's Talk at Midmarket CIO Forum 2017

By now you know that every business is gradually becoming a digital business and enterprise content and data is becoming their lifeblood. Without managing it, companies can simply not accelerate in achieving their business objectives. A deeper focus on the content lifecycle management is a must now.

Every interaction we make, it all starts with information and content. It’s the starting point of the conversation you and your company have with customers, suppliers, partners, agencies and even the internal staff.

For example, your product information creates a direct path for customers. Your employees can execute strategy faster when they have the right access to information at the right time. You can better influence the customer’s digital experience with trusted, complete and relevant information. You may be able to collaborate better with partners, suppliers, and stakeholders to leverage innovation for long-term success. And automation can happen seamlessly to improve your overall performance.

Thus, enterprise content is inextricably linked to every operation your organization performs. It’s critical to process, people, product, and action. It is the soul of your intent.

A better management of information and content in one place can reduce your chaos responsively and help set a higher bar for digital experience.

For the midmarket segment, it is becoming even more important. The reason, they have a more specific target audience and more specific investment priority in terms of finding efficient ways to achieve business objectives.

This is where a centralized system can help them become more appealing to win new prospects or outperform rivals. It enables streamlined operations, reduces cost, and creates experiences to tap into new market. Above all, a consolidated information can also act as a catalyst to simplify products and improve experiences.

Midmarket companies that realize this sooner will be the ones who win the digital experience game.

We’ll also be extending this conversation at Midmarket CIO Forum 2017. We will have a boardroom discussion on how a PIM and DAM solution can help manage your digital experiences. We’ll also be sharing the success stories of Burger King, Gogo, GANT, TUI, and United Rentals and how they have done magic with Pimcore for their digital business.

 

We are looking forward to hearing from you during this event.

Britany DiCicco
  • Partner & marketing manager
40 articles by this author

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