From Information to Experience: Journey of PIM to PXM

With power having shifted in the hands of the customer, brands must gear up and optimize their product content and digital assets to create outstanding customers journeys. One of the ways to do it is by merging product information management (PIM) with product content management (PCM), while adding to the mix, capabilities like contextualization, personalization, automation and optimization via machine learning (ML) and artificial intelligence (AI), resulting in product experience management (PXM).

This infographic showcases the journey of PIM to PXM and discusses how it has become imperative for businesses.