Product Data Syndication Is Key To Global Product Experience Uniformity

Every enterprise is engulfed by a growing volume of customer-facing interfaces. The increasing demand for syndicating product data across different channels creates newer opportunities for enterprises to improve the experience and amplify sales. Organizations must adopt product data syndication (PDS) as part of their product data management strategies for supplying quality data faster from a single location.

WHAT IS PRODUCT DATA SYNDICATION (PDS)

Product master data is the consistent and uniform set of identifiers and extended attributes that uniquely describes each product. Where no formal MDM has been implemented, this data is likely to be created and maintained across multiple business systems and siloed (such as ERP and product life cycle management [PLM]).

Product Data Syndication (PDS) is about publishing and sharing product data across different customer-facing channels, market places, merchants, and more. PDS delivers a coherent and uniform process to collect data internally, standardize it for each touchpoint, and seamlessly publish based on enterprises‘ business rules and quality standards. 

With the growing explosion of customer-facing interfaces and syndication channels like B2C, B2B, and B2B2C, PDS enables customer-centric scenarios for improved customer engagement and experience through direct commerce and service channels. It truly offers powerful capabilities for eliminating multiple costly, manual, and inefficient processes that enterprises use in their marketing and digital commerce programs.

PIM & PRODUCT DATA SYNDICATION

Enterprises use customer-facing product information for multichannel marketing and commerce. Product information management (PIM), which often overlaps with MDM — in that product master data is included in the product information — but has different governance and reuse expectations. It also includes digital assets that are product-specific unstructured files, including pictures, documents, and multimedia. PIM software comprises the planning, creation, storage, and management of product data and related metadata.

Product data syndication capability in PIM software has of enormous value to many kinds of operational activities. By leveraging PDS in a PIM platform, enterprises can handle many scenarios like right data delivery, supply chain management, marketing, real-time pricing (or repricing), maintaining product availability, customer support, and other activities. The combined force of PIM and PDS gives the provision to share transformed, mapped consistently, and tailored product data by meeting trading partners’ unique format requirements.

PIMCORE PRODUCT CONTENT SYNDICATION

Pimcore’s product content syndication capability helps you craft and share amazing product stories for an unforgettable brand experience. It enables you to prepare and syndicate high-quality product data using built-in channel-specific functionalities, integrated APIs, and more. Pimcore’s "connect anything" architecture and its holistic API-driven approach enable an unimaginable connectivity manner. You can either use the native PHP API or the full-featured REST Webservice API for two-way real-time communication with other systems. 

  • Consolidate: Ingest and centralize any data of any size, including files, apps, and databases

  • Transform: Eliminate errors, prepare quality data, transfer in any kind and format, and make it channel-ready in bulk

  • Enrich: Add specific labels and attributes to enrich your product data for greater efficiency and transparency

  • Publish: Connect incoming data to the appropriate channel-specific attribute ( from data pools and PIM systems) to distribute data across any channel and device

PRODUCT FEED MANAGEMENT

Pimcore helps enterprises prepare high-quality and optimized product feeds for any touchpoints to ensure an engaging customer experience. It enables you to organize product data in bulk accurately and tailor the experience to better target, attract and engage customers, and drive improved purchasing behavior.

  • Optimize every minute detail for excellent product data feed

  • Empower marketers to create unique product experiences

  • Contextualize and personalize product feed for any channel

  • Amplify product feeds for maximum performance

MARKETPLACE INTEGRATION

A maturing marketplace faces rising expectations from confident consumers who already know their favorite categories inside and out. By integrating product data with marketplaces like Amazon, Walmart, and social channels like Facebook and Instagram, you can expand your business horizon and reach more prospects. 

With its real-time integration approach, Pimcore precisely provides several tools to provide the best experience to shoppers. Pimcore provides direct API connections to niche, local, and global marketplaces so that you can reach more and more prospects.

  • Take advantage of consumers’ increased time spent online by prioritizing marketplaces targeting

  • Align marketplace integration with personas and segments

  • Target high-value segments and remain abreast of shifting consumer behaviors to maximize reach

  • Ensure multi-channel order synchronization

IN CONCLUSION

In times like this, it would be best to take advantage of consumers’ increased screen time to meet consumers’ evolving needs through relevant offers and empathy using the right mix of digital marketing channels. The right approach is to optimize product data and seamlessly syndicate across all your major customer touchpoints. 

Want to know how Pimcore PIM and its PDS capabilities can give you a competitive advantage and schedule a FREE demo.


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Pimcore Strategic Partner
Shashin Shah
  • Chief Executive Officer
12 articles by this author

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