Personalization in Pimcore DXP/CMS
94% of companies are reporting an increase in their conversion rate after personalizing their digital experience.
Profiling visitors, prospects and customers
You can find Pimcore's personalization capabilities in our public demo. It is about a fictitious company trading with old-timer cars. Marketing segments all customers based on their interest in luxury, economy, or sports cars and into new, regular, or VIP customers — a total of six customer segments.
The Pimcore backend provides a user-friendly admin interface for defining rules and assigning target groups based on profiling, behavior, and audience characteristics.
Multiple rules for location, device type, number of visits, besides a lot of other options, are available.
Full personalization of the digital experience
First, the personalized content for each target group needs to be defined. Then, let Pimcore do its magic! The personalization engine identifies and assigns target groups to each customer in real-time.
Personalize search results and product teasers, not only based on the behavior, such as order histories, interest in specific brands, or favorite color but even based on the behavior of similar audiences.
Drive customer-centric personalization at scale for a connected and seamless omnichannel customer experience!
- Pimcore Feature - Personalized Digital Experience Management
- Partner Blog Post - Step-By-Step Guide to Personalization with Pimcore by Factory
- Developer Documentation
- User Documentation