Pimcore Magento Integration

The face of digital commerce platform has changed with expanding offerings, newer customer expectations, pricing model complexities, and omni-channel delivery. Brands need to respond and act faster with trusted and latest product content to thrive and survive in the ever-growing social, mobile, and multichannel market places. But, it demands seamless product information management and distribution capabilities.

Product Data: Pivotal to Digital Commerce Success



Product data and content are the backbones of digital commerce operations. However, when product data is scattered and not consolidated within a single master data repository, it can hinder both operational excellence and customer excellence.

Without a PIM system, it is difficult to streamline workflow that is key for successful product merchandising in a digital ecosystem. This can create a communication gap among product teams, marketing, and creative teams, and merchandisers, ultimately making the process inefficient and time-consuming.

With increased SKUs, you have to manage more product data and link it to more digital assets. When there are more related products, you have to deal with more suppliers. The problem: companies can be paralyzed by manually streamlining and clearing all the relevant information. If they have to do all work by hand on a per-item basis, then it is prone to create serious glitches in data quality and completeness, operational accessibility, behavior targeting, omni-channel enablement, and distribution. Ultimately, it can abruptly slower time-to-market and mislay the competitive edge. A PIM solution enables businesses to create and manage product content and deliver relevant product data to every channel and every market segment.

Does Magento Provide Robust PIM and WCM Capabilities?

Magento has great capabilities to drive digital commerce business. This platform has been quite popular amongst its users for being the most competing product in the market. Magento has also demonstrated innovation in its technology stack in recent years. With GraphQL and Progressive Web Apps, this platform has been quite pioneering in recent time.

However, many analysts consider Magento's native personalization and PIM functionality weaker than competitors. Magento’s PIM functionality is not robust enough for today’s demanding businesses; thus, companies generally adopt a PIM solution from an external vendor. Hence, it incurs additional license cost on businesses.

Moreover, a robust WCM is pre-requisite for omni-channel content delivery and marketing agility. Magento’s WCM functionality has also been viewed as a weaker link, and it has evident gaps in marketing and customer data management. And, Magento partners with others to fill these gaps.

Then…How Does Pimcore Help?

Pimcore is the leading open source digital experience platform that can solve any product data management and content management challenge no matter the volume and variety. Pimcore can integrate, consolidate, and manage any type and any amount of product data, customer data, digital assets, and content. It is multi-domain and multi-vector compatible, for organizations of any size and in any industry. Pimcore master data management enables control over a wide range of data assets, including product, customer, and vendor information. Hundreds of brands trust Pimcore to harness the full potential of their product data. Pimcore is the best software for complex products.

Consolidate Data

Centralize, govern, and harmonize all your marketing, sales, and technical product data with custom product hierarchies, flexible data modeling, versioning, enriching, and multi-channel ready publishing capabilities.

Automate Process

Eliminate manual work, optimize productivity, ensure seamless syndication, and improve product experience. Get 360-degree view of a product for both operational and analytical excellence.

New Market Introduction

Its personalization and localization features allow companies to quickly create and enrich product content as per geography and culture using different date formats, currencies, security, and privacy requirements.

Omni-Channel Distribution

Pimcore’s agile WCM ensures channel independent content authoring, management, API-led delivery of data, and powers omnichannel orchestration for exceptional digital experience management.

Brand Consistency and Compliance

In-built digital asset management capability to manage rights and permissions of assets and quickly transform assets or images in the required format for brand compliance and consistency. Compatible with 220+ file formats. 


PIM lets businesses to add product attributes under attributes. This makes it easy when a product is invalid, and it can be traced back to its origin with all records in an automated way.

Why Use Pimcore with Magento

Same Technology Stack
Pimcore and Magento are alike in the technology stack. Both work on LAMP stack (Linux, Apache, MySQL, and PHP), thus enable flexible integration with the help of the same IT team that works on Magento. Pimcore’s extensive, stable, and comprehensive APIs, based on open standards, provide limitless opportunities to innovate as and when required.
Single Platform: PIM, DAM, and WCM
Considering the complexity and sturdiness of digital commerce business, the holistic product data value demands multiple technological capabilities and platforms such as MDM, PIM, DAM, WCM, and more for engaging product experience. Pimcore comes with integrated PIM/MDM, DAM, and WCM modules.
Open-Source and No License Cost
Pimcore is available free of charge for enterprises through an open-source software license. This makes it a perfect alternative to commercial enterprise data management and experience management solutions. Moreover, you aren’t limited to buying software from one massive vendor. You own the IP.

Magento Connector

The Easiest Solution

Make Pimcore and Magento integration lightning fast and risk-free. Using this connector, you can create, update, and manage your product data within Pimcore’s admin panel with speed and scalability.

This plugin allows Pimcore to send products and categories data to Magento eCommerce systems to empower your omni-channel delivery, reduce time-to-market, and enhance the customer experience.

Pimcore Magento Connector

(1) Integration
Simple products | Configurable products | Grouped products. Keep your media gallery in Pimcore, assign them to category or product and publish.

(2) Multistore Support
Pimcore Magento integration supports multistore; therefore, any entity can be updated only in a predefined store.

(3) Monitoring and Notifications
Monitor your data sync between Pimcore and Magento through process monitor and logs notifications through emails after sync process execution.

(4) Supported Versions
The connector is compatible with Magento 2 and Pimcore 5.2 and above.

Benefits of Magento Connector

By connecting Magento with Pimcore, the combined solution can offer the following benefits:

  • Real-time collaboration among customers, suppliers, and employees
  • Central data management to improve roll-out time across geographies
  • Rich and persistent buyer experience through a unified platform

Our strategic partner Divante has released a simple Pimcore Magento Connector.

Get The Connector Now

Magento and Pimcore Use Cases

Apparel retailer grows 43% annually

RNB from Sweden owns, operates and develops shops and e-commerce in fashion, clothing, accessories, jewelery and cosmetics. The Group has over 260 stores and e-commerce sites in 10 countries. Using Magento's eCommerce and Pimcore's PIM & DAM, they achieved tremendeous revenue growth of 43% over the course of 4 years (2016 - 2019), with the help of Pimcore Partner Ateles.
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Simplified localization for largest sports chain

Intersport is the world’s largest chain of stores with sports equipment, present in more than 40 countries, having over 5,500 outlets. In Slovenia they are offering a wide range of quality sports equipment of recognized brands. Pimcore, which is connected with Magento 2, is used for managing all products catalog and asset data for multiple countries (stocks, prices, categorization, attributes, descriptions, images).

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Digitization of automotive brand 

Harald A. Møller is Norway's largest car importer for Volkswagen, Audi, and SEAT (which is Europe's fastest growing car brand). They chose to invest in a fully digital customer journey where a new SEAT car is only five clicks away. The technical solution is based on Magento and Pimcore. The delivery time on many of the car models is as short as 6 days.

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Don't know where to start or need help? Contact us.

Find out how Pimcore can help you and your business.
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