Marketing Settings give you the possibility to configure marketing-specific settings, which are:
- Google Analytics
- Google Search Console
- Google Tag Manager
Google Analytics code is automaticaly injected during rendering the page. See Google Analytics for details.
Google Tag Manager
The Google Tag Manager code is built and injected in a similar way as the Google Analytics one and exposes the same customization possibilities through:
GoogleTagManagerEvents::CODE_BODYevents, each defining a set of customizable blocks
- a dedicated template for both events which can be customized from an event listener
Similar to Google Analytics, a Matomo tracking code can be automatically injected into each response. See Matomo for details.