Marketing Settings

The Marketing Settings give you the possibility to configure marketing-specific settings, which are:

Google Analytics

Google Analytics code is automaticaly injected during rendering the page. See Google Analytics for details.

Google Tag Manager

The Google Tag Manager code is built and injected in a similar way as the Google Analytics one and exposes the same customization possibilities through:

  • the GoogleTagManagerEvents::CODE_HEAD and GoogleTagManagerEvents::CODE_BODY events, each defining a set of customizable blocks
  • a dedicated template for both events which can be customized from an event listener


Similar to Google Analytics, a Matomo tracking code can be automatically injected into each response. See Matomo for details.