DB Regio AG

Solution

Together with DB Regio, we developed a digital content marketing strategy to create travel incentives which convert to ticket bookings. We implemented this both conceptually and technically on the basis of Pimcore's digital experience platform. To do so, we created a database with over 370 excursion destinations, available as structured data, as well as an editorial content area with curated access to the database. Our content-as-a-service strategy was based on a comprehensive analysis of search behavior related to leisure travel planning and the identification of relevant content. This made it possible to offer visitors interested in an excursion good reasons to travel at the optimal time, and to link this encouragement with the advantage of the railway as the ideal mode of transport. Furthermore, by mapping customer journeys, we delivered a tailored touchpoint strategy that creates awareness and visibility of Let’s Discover Bavaria across the web.