Automated Pimcore solution for more customer value

Divina manufactures high-quality bed linen, fitted sheets and other products in its own factory.

DACHCOM realized a cross-agency concept for Divina, including online presence, imagery, typography and brand development. The concept also required the merging of the website with the previously separate webshop. The successful integration of e-commerce into the new website based on Pimcore enables the company to use innovative functions such as automated order transmission or a flexible pricing structure even for individualized products.

Pimcore Gold Partner
Customer
  • Divina
Solution Partner
Industry
Products Used
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Customer Key Facts

3
Locations
140
Products
2
Countries
Challenge

The Initial Situation

Divina's previous web presence relied on a separate web store. In order to consistently modernize Divina's overall presence in line with the agency-wide concept, the existing web store was integrated into Divina's website. The implementation of the configuration of products such as bathrobes or towels was challenging. The individual ordering options and the product import of the existing store required innovative solutions, which were implemented with Pimcore.
Solution

The Solution with Pimcore

With the realized interface between the ERP software Abacus and Pimcore, Divina's ordering system was automated, which, thanks to intuitive editing of the content in the backend, now enables Divina to independently manage the individual discount structures. In order to implement the flexible price structure for bedding, which can consist of several or individual products, the product structure of Pimcore was extended by two main elements in the form of a container element.
"In this case, the diverse solutions with Pimcore - for example, with the extension of the product structure implemented by DACHCOM - made it possible to meet specific customer needs."
Manuel Schmidhauser, Digital Solutions DACHCOM
Results

DACHCOM Services

DACHCOM designed the new website with integrated store and implemented the interface between Pimcore and the ERP system Abacus for the automated order transmission, which is now processed by Divina on its own in the backend. For the individual bedding configurator, DACHCOM further developed the existing CMS system, enabling innovative offers in the new webshop.

Key Results

15%
Increased Website Traffic
5 500
Documents
1 000
Data Objects

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