Case Study: Divina - Impression #1

Case Study: Automated Pimcore Solution for More Customer Value

Divina manufactures high-quality bed linen, fitted sheets and other products in its own factory.

DACHCOM realized a cross-agency concept for Divina, including online presence, imagery, typography and brand development. The concept also required the merging of the website with the previously separate webshop. The successful integration of e-commerce into the new website based on Pimcore enables the company to use innovative functions such as automated order transmission or a flexible pricing structure even for individualized products.

Logo: Divina
Pimcore Gold Partner
  • Divina
Solution Partner
Products Used
Visit Website

Customer Key Facts


The Initial Situation

Divina's previous web presence relied on a separate web store. In order to consistently modernize Divina's overall presence in line with the agency-wide concept, the existing web store was integrated into Divina's website. The implementation of the configuration of products such as bathrobes or towels was challenging. The individual ordering options and the product import of the existing store required innovative solutions, which were implemented with Pimcore.

The Solution with Pimcore

With the realized interface between the ERP software Abacus and Pimcore, Divina's ordering system was automated, which, thanks to intuitive editing of the content in the backend, now enables Divina to independently manage the individual discount structures. In order to implement the flexible price structure for bedding, which can consist of several or individual products, the product structure of Pimcore was extended by two main elements in the form of a container element.
Case Study: Manuel Schmidhauser, Digital Solutions DACHCOM
"In this case, the diverse solutions with Pimcore - for example, with the extension of the product structure implemented by DACHCOM - made it possible to meet specific customer needs."
Manuel Schmidhauser, Digital Solutions DACHCOM

DACHCOM Services

DACHCOM designed the new website with integrated store and implemented the interface between Pimcore and the ERP system Abacus for the automated order transmission, which is now processed by Divina on its own in the backend. For the individual bedding configurator, DACHCOM further developed the existing CMS system, enabling innovative offers in the new webshop.

Key Results

Increased Website Traffic
5 500
1 000
Data Objects

Read more Pimcore success stories

Stanley Black & Decker

The French subsidiary of the #1 tooling company in the world, established in 1961, operates through major brands like Stanley, DeWalt, Black & Decker, and Facom for which it created a single point of truth for product data.
PIM/MDM, DAM, Manufacturing


Austrian bike manufacturer Simplon produces customized premium bicycles. What began in 1930 as a specialist bicycle shop is now a best-practice example for the production of innovative high-end bikes.
DXP/CMS, PIM/MDM, Digital Commerce, DAM, Manufacturing


Pollmann is a manufacturer of high-quality metal fittings made out of steel, stainless steel, and aluminum. An essential sales tool is the full-featured product catalog which is automatically created with Web-To-Print.
DXP/CMS, PIM/MDM, Manufacturing

Online assistant increases B2B leads for HVAC manufacturing company

Heatpex is a manufacturer of top quality and innovative ventilation and recuperation systems for family houses as well as top quality installation systems for a wide range of applications in the heating, industrial and house installations.
PIM/MDM, Digital Commerce, DXP/CMS, CDP, Manufacturing

110 000+ businesses trust Pimcore. Discover our 550+ favorite success stories.