Münchner Stadtrundfahrten – Sightseeing tours in Munich

The Munich City Tours have been offering tourist sightseeing tours in Munich for over 100 years.

The relaunch of the website aims to present the historical character in a young and modern way. In addition, a simplified booking process should improve the user journey.

Pimcore Gold Partner
Customer
  • Münchner Stadtrundfahrten
Solution Partner
Products Used
Visit Website

Customer Key Facts

6
Products
1
Country
Challenge

Historical character should be presented more modern and younger.

Münchner Stadtrundfahrten needed a website relaunch that would transfer the company's historic character to a modern mobile-first system, especially to appeal to international customers. The website was to reflect decades of expertise as well as a modern, young character. Thanks to different logics, the website should focus on different aspects on mobile and desktop respectively. A simple booking process as well as graphic features were to round off the website.
"DGTLS has managed to edit the website of Munich Sightseeing Tours to reflect the Bavarian motto "Laptop und Lederhosn". The website is both modern but it also combines the history of our company. Our customers can now also contact us through a contact form. To make our customers aware of current events and happenings in the city, DGTLS helped us to integrate our own blog into our website."
Stephanie Unterreitmaier, Digital Marketing Expert
Solution

Modern and fast website - classic and modern are excellently combined here.

"The new website of Munich City Tours was developed in Pimcore to best meet the requirements. The relaunch resulted in a modern and fast website with numerous technical features and special content for mobile use. Already in the header, the trademark, the blue convertible double-decker bus is prominently displayed in front of the Munich scenery. Thanks to animation, the image appears classic and dynamic at the same time - an excellent combination of tradition and modernity that runs through the entire website. Thanks to simple menu navigation, the individual tours can be selected. The desktop variant offers a wealth of background information about the company and the city of Munich itself. In the mobile version, the focus is on the tours and the simplest possible booking. The respective additional information takes a back seat. An animated graphic shows the route and the sights visited and provides additional information for each attraction.
Results

Informative, clear website with simple booking process

Through the new website, Münchener Stadtrundfahrten now combines historical expertise with a modern, international focus. An informative desktop website and the fast and intuitive mobile-first version perfectly address the target groups in different ways. The clear tour description and the simple booking process ensure that many tourists purchase their tickets online in advance.

Key Results

Increased Website Traffic
Increased Average Order Value
Increased conversion rate
Increased time on page

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