Case Study: Skin Stories - Impression #1

Case Study: Pimcore eCommerce Solution for Skin Stories Tattoo Care Range

With "Skin Stories", the Beiersdorf Group launched a new product for the first time in 30 years. The Group brings 130 years of experience in skin care and worked with experienced tattoo experts to develop the product. With these products, tattoo lovers should feel good in their skin for a lifetime!

In 2019, the global corporation Beiersdorf launched "Skin Stories", the first system care for the needs of tattooed skin. To promote the new skincare range, we worked with the agency "BOOM" to create the product website for "Skin Stories" in 2019. "Boom" designed the clean look for the presentation of the creams and brought us on board for the technical implementation. In 2020, a store was to be integrated into the existing marketing site.

Logo: Skin Stories
Customer
  • Skin Stories
Industry
Products Used
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Customer Key Facts

9
Products
1
Countries
130
Years of Experience
Challenge

The Challenge

Beiersdorf normally works with an in-house software solution for its product stores. This would have been too expensive and not feasible within the given timeframe. For this solution, the existing marketing site would have had to be scrapped and a completely new site with store system would have had to be designed. However, the store had to be ready in just six weeks and function smoothly.
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Solution

Pimcore Solution

We had implemented the original marketing site of "Skin Stories" with the open source software platform Pimcore. For the store, we programmed the store API’s for Pimcore. We developed the store frontend and integrated it into the marketing site.

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Results

The result is impressive

After six weeks, the store for "Skin Stories" was up and running. Incoming orders were handled smoothly, whether it was gift sets, daily or sun lotion, everything was shipped quickly. With the help of the Pimcore platform, we created a smooth content commerce. We were able to combine the high-quality presentation and description of products from the existing marketing site with the online store. Thus, the revised website now meets the requirements for store functionalities as well as CMS requirements. Beiersdorf itself is able to create individual landing pages and freely edit existing content, through Pimcore’s inline editing feature.

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Key Results

-50%
Shortened Time to market
↑
Increased Website Traffic
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