70% more sales in online shop with storytelling and content marketing

As the market leader in the field of aluminum transport equipment, EXPRESSO is committed to high quality and simple operation of its products. A comprehensive relaunch of the online shop was necessary, to meet these standards universally. The platform was built to market the entire product range and serve as a support tool for the sales team as well.

Business Needs

When developing its products, EXPRESSO relies on state-of-the-art technology, high quality, and simple operation. However, these features were not mirrored in their existing online shop. The shop was no longer satisfying the design concept of the market leader and could not keep pace with the competition in terms of user-friendliness. For example, obsolete technology did not allow customers to order products comfortably via smartphones and tablets. Subsequently, EXPRESSO commissioned Pimcore partner Blackbit with a relaunch to modernize the antiquated online shop and to increase online sales.

Pimcore Solution

„Pimcore's framework approach allows us to continuously evolve our online shop - thus we can easily stay ahead of our competitors.“

René Clobes, Digital Marketing Manager

The project was implemented following a growth-driven design approach: Together with EXPRESSO, the most important objectives of the relaunch were defined and a fully functional, responsive online shop was launched within a few weeks.

Pimcore was chosen as the shop's framework because it provides multi-shop and multi-client capabilities. It can be easily expanded with further language versions and integrate the shops of the sales partners. The new shop was designed for German customers, but variants for the European and the international market will be launched soon.
Furthermore, Pimcore enables storytelling and content marketing. Now, EXPRESSO shares customer stories, product news, events and current promotions in an embedded blog.
The responsive design guarantees optimum operability and short loading times on mobile devices. On the product pages, customers can easily personalize the products. Purchasers can directly check the design on the stacking carts via a pre-function.
In order to minimize bounce rates during checkout, other popular payment options such as PayPal and credit card were integrated.

Business Results

The modern, user-friendly EXPRESSO shop was received very well by its customers. In the first month after launching, the new online shop generated almost 70 percent more sales than in the previous month. The step-by-step integration of additional features that are adapted to user behavior promises further revenue growth. For example, a virtual sales consultant is planned to quickly lead customers to the right products.