Fast food king rules website and mobile apps engagements

Burger King, known worldwide as a fast food chain, offers breakfasts, fries, and shakes as well as breakfast. With more than 15,000 locations worldwide, more than 11 million guests visit BURGER KING® restaurants around the world. Pimcore provided a multilingual solution for the content management framework.

Business Needs

The Burger King branches in Europe needed a user-friendly website solution to build and manage content as well as the ability to upload images and update content as new products and promotions are released. They also needed the ability to manage their mobile application’s content and send push notifications to millions of users in the region regarding new coupons and campaigns.  Furthermore they needed a way to separate the different European country’s web content because languages, products, and promotions vary from region to region. Moreover all images on the website and the mobile applications should be generated on the fly to add image overlays at user defined positions or different backgrounds for the website and the app.

Pimcore Solution

Pimcore provided a multi-lingual content management framework solution for European Burger King countries to manage their websites. With the solution, they could manage the local Burger King sites for the various regions. They were able to share content between countries and collaborate as needed.  The solution served as a single-source of publishes for the multiple websites and various applications for each region. With the mobile app plug-in, they could easily send push-notifications for all iOs and Android users to advertise coupons and campaigns. With everything being managed in a single-source repository, they were easily able to manage their regional websites all in one place – leading to a more efficient and organized web management process.

Business Results

With the new solution, Burger King is able to manage their websites and applications with minimal support from outside sources. With the ease of use, they can frequently update content making sure that campaigns are promoted on-time with significant exposure. Because of how easy it was to advertise coupons and promotions, Burger King brought in more customers leading to increased sales and revenue. With the well-organized and professional websites, Burger King appealed to their customers and increased their loyalty to the brand. Overall, Pimcore provided Burger King with the solution they needed to achieve efficiency and successes throughout their many branches and countries. Finally the website was rolled out in 4 countries and the app in more than 10 countries as of today.

Burger King
Pimcore Gold Partner
Rozwiązanie Pimcore
  • Burger King
Partner Pimcore
Branża
Produkty
Odwiedź Burgerking.de

Więcej Pimcore'owych sukcesów

Manufacturing company automates websites and catalog production

The Cosnet Industrie group is the leader in France in the manufacture and trading of equine and bovine equipment.
PIM, Retail, Manufacturing

Bakery chain enables customers to order personalized cakes online

Van Maanen is a bakery chain with over 50 locations. By using Pimcore for their new webshop they provide their customers with an option to comfortably order personalized cakes online.
PIM, eCommerce, Food and drink, Retail

Online marketplace for multiple brands and millions of products

An online digital commerce company for fashion, jewelry and perfumes. In the marketplace customers can find and compare products from more than 20 shops and dozens of brands.
WCM, PIM, eCommerce, MDM, DAM, Customer Data Platform (CDP), Retail

Single source database for manufacturing company

Genebre is a world leading manufacturing company in fluid production (from concept to commercialization) and control of high-quality water taps. It needed help consolidating different types of data; Such as all product data, including valves and accessories for the control of fluids and taps.
PIM, Manufacturing

Over 80.000 companies are already using Pimcore.

Start the Digital Transformation of your business now!