Faster time to market with new digital ecosystem for motorcycle division of Peugeot
Since 1898, Peugeot Motorcycles has been manufacturing and selling motorized two-wheeled vehicles. It can lay claim to a rich history in the motorbike and scooter industry. The wide product range lets every customer find the scooter to meet his or her needs in terms of practicality, design, safety, and performance. The website is an important sales tool which lets prospective clients get all information necessary for their purchase decision.
The previous website was not focusing on the customer very much. It was not ready for mobile devices and lacked modernity and speed. Adding new products to the website required a lot of manual work. Adding new models was a slow and error-prone process. The old-fashioned and outdated website led to a lack of satisfying consumer requests. A new website was needed, with an easy to use admin interface to keep it up-to-date with little work. And the website appearance had to be appealing to the customers, which was expected to increase lead conversions.
The new public digital ecosystem for multiple countries and languages was built relying on Pimcore as the foundation. A dedicated private admin area for dealers with lead management and a tool for building independent mini-sites was created as well. A new product’s configurator with pricing information and the possibility to request a test drive. And a product finder to help on choosing new scooters based on consumer’s habits. 5 countries (France, Italy, Spain, Germany, Vietnam) are currently active, with more to follow. Personalization of the content following the visitor’s navigation path was also made possible with Pimcore's native behavioral targeting engine.
One important result for Peugeot was a vastly improved time to market. The dealer network is happy about an increase in Contact-us and Test-Drive requests. Dealers can quickly access and maintain information about their client’s requirements. Easy configuration and price information about all models drive sales. Visibility, visits and the interactions with consumers have improved. An integration with the call center automates follow up to client’s requests.
To enable catalog and web content to be updated quickly and easily, Pimcore, an intelligent digital asset management system, was introduced. It allows to quickly create and update a wide range of media with a simple mouse click.