A single source of truth across all touchpoints
San Marco Group is the market leader in Italy for the production of paints and varnishes for the professional building sector. The Company has a B2B business model.
San Marco Group needed a digital transformation analysis to support company internationalization and growing business complexity. The company had trouble managing and distributing product information due to a fragmented IT environment inherited from the various systems used by the acquired brands of these systems was costly, complicated, error-prone, time-consuming in low value activities like repetitive data entry, with issues like data loss.
Customer Key Facts
Managing all data in one framework
Their goal was to ensure company consistency in product information, company information, dealers network information, contents, assets and references. Consequently, the new digital strategy had to be characterized by 3 main features: manage in only one central repository all company and brands’ information (product catalogs, lists, dealers network information, assets, references) in 20 languages, create the first B2C eCommerce for the San Marco brand and use the same technology stack to create the Company website as well as the websites for each brand.
Analysis, design, migrate, organize and training
Embracing the challenge of supporting the international San Marco Group growth, our team of H-FARM Enabling Solutions studied a roadmap with the focus of leading the Client to become independent in data management: we designed a system architecture using Pimcore to be able to support multilingual multisite, to enable the company to easily manage many different product features, company information, assets, dealers and references in any channels. We oversaw the migration of all data from multiple data repositories to a single framework. We created the Corporate website as well as individual websites for each brand. We managed dealer data, allowing for easy updating of all information and connecting each brand and product with the appropriate dealers and store locators. According to Company's goals, we explored a B2C digital business model to keep the direct contact with the end user while using the existing dealers network for the logistics, payment and professional services.
San Marco Group, using Pimcore solution with PIM, DAM, MDM, is able to connect and share 72K products information (descriptions, characteristics, methods of use, technical information, security informations) of 6 different brands, allowing data exchange between heterogeneous networks in 20 languages to several external and internal systems. The result is that today the Company independently manages: 18 different websites, 4K dealers, an eCommerce directly linked to every retailer to fulfill the orders and payments, in store tinting machines software licenses, digital assets, with a coordinated and consistent approach, multilanguage technical product sheet available in PDF format and accessible online as a service. Now, thanks to those implementations, everything runs smoothly throughout the organization, improving day-to-day workflow and reducing time-consuming low-value activities like repetitive data entry.