B2B shop automates automotive dealership furnishing
AUDI AG is an automobile manufacturer that produces and distributes premium vehicles. To ensure global brand consistency across all dealer locations, dealerships order their showroom furniture and signage from suppliers negotiated by AUDI AG. A digital portal connects dealerships directly with suppliers. Centralizing the products of different suppliers on one single platform significantly increased the efficiency of the order process.
Business Needs
The order documents for the equipment of an Audi dealer operation cover more than one hundred pages, since the showroom concept is very extensive. The order process involved a lot of manual work. Dealers downloaded order forms, which they had to print, fill out and send via fax or scan and email. This led to a number of challenges. The back office staff of furniture suppliers had to read and transcribe the handwriting on the forms. This was an error-prone process and led to misunderstandings and high communication overhead. Also, the adjustment of the furniture requires a profound knowledge of the guidelines and the ordering. AUDI AG needed a solution to eliminate manual processes and replace them with automated processes.
Pimcore Solution
After consultation with Pimcore partners incoxx and Elements, a completely new and fully automatic order portal for the installation of Audi dealerships was set up in less than a year. All Audi dealers and importers worldwide have access to the portal. The portal has replaced the manual order process by fax/mail. Each dealer automatically sees the equipment relevant to him based on his contract status.
The suppliers supply the dealers according to a country assignment defined by Audi. The system automatically detects the relevant supplier based on the location of the merchant. The order is automatically sent to the supplier via an XML feed, eliminating manual work on the supplier side. In addition to the manual processes, which are replaced by an automated process, dealers can now also order packages that have been preconfigured by Audi.
Business Results
A single source of supply for all materials needed to fit showrooms worldwide has enabled Audi to make a variety of business process improvements. For dealers, it has become easier to find and order suitable equipment for setting up their dealership. The central office could switch off the manual process of fax transmission from order forms. Suppliers save time as they now receive order notifications in structured files that can be automatically processed by their ordering software. The portal connects the dealers directly with the suppliers. It is already planned to expand the portal with a product configurator that will automatically provide a 3D preview of tagging elements such as signposts, created with individual text. Once a configuration is complete, suppliers receive a file that can be used by the printers.
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