Eagle Brand

Eagle Brand is a leading producer and marketer of canned, sweetened, condensed, and evaporated milk products. The company markets and distributes products through retail grocery channels, including mass-merchant retailers, club stores, foodservice, U.S.military, and private label business.

Business Needs

Eagle Brand was using disparate systems to house and publish their images, products, recipes and historical information, which precluded an enterprise-wide view of digital assets. Their PIM, DAM and CMS platforms were all segregated and created a huge risk of opportunity being lost in data silos. This also impacted the speed and accuracy of service to customers, hampering productivity, overall ROI and vision of the company. In addition, any small change on the website requires a long turnaround time as there was a high dependency on the agency partner to make changes live.

Eagle Brand needed a solution that could combine PIM, DAM, and CMS in a single-source and that would allow them to easily update their website independently. With product offerings frequently changing and expanding, updates to their website were constantly needed.

Pimcore Solution

„We wanted to find a technology partner who could give us advice as well as execute our specific needs. OSSCube was both for us.“

Team Lead, Eagle Brand

Through advisory from OSSCube, Eagle brand chose Pimcore, a solution that could easily integrate CMS, PIM, and DAM functionalities in one single-source suite. With the new solution, they could update their website by themselves, and as needed, with changes able to be made live on their website in real-time.

For the various grocery branches that they distribute and market to, this meant that they had instant access to up-to-date data. The products were well-organized and it was very easy for customers to find exactly what they were looking for.

Business Results

The new and robust solution helped Eagle Brand expand their product offerings globally. Pimcore helped them to achieve increased customer satisfaction, increased market share and sales, and a decrease in costs associated with operating several different solutions at once. Because the product is so efficient, they achieved an improved time to market and thus happier customers. Because they could easily update their website, they saved significant time which they could reallocate to more important business initiatives. With happier clients, they were easily able to build their brand in the market which lead to more business, increased sales, and ultimately revenue which lead to a more prosperous and successful business.