Individuality Becomes Standard

Since 2012, the brand Freifrau Manufaktur creates and produces timeless furniture together with a team of renowned designers and newcomers with attention to detail.

Business Challenge

Freifrau has very high standards for the furniture they develop. The unique pieces shouldn’t just be easy on the eyes, but adapt themselves to the wishes of their future owners. This aesthetic and variety of products were at the heart of the new magazine page. For the presentation of the furniture, high-quality images and different sets of data are essential, as well as their accessibility to make changes and launch updates.

Pimcore Solution

The integration of the ERP enables the automation of all product pages. Whether it's the dimensions of the furniture, their covers, the frame, or the matching product images – there's one central maintenance of all the product data and asset management. All the processes involved in managing the page have been extremely simplified. Previously there was a dispersed administration of the product images. Now, there's an automated and centralized asset management – all the images can be used in various formats. At the same time, the system also makes all data sets and images available to other channels within the company. The two key elements of high-quality design and automated maintenance of the content can represent Freifrau and the furniture in the best possible way.

Business Results

Thanks to Pimcore and the close collaboration with Freifrau, an MVP was developed in only two months. It’s the perfect foundation for the next steps in the digitalization of the company and can be further advanced via an iterative approach. While the centralization and automation of the product data occur in the background, the customers can enjoy the individual product presentation on the website.