Award-worthy: true "joy of use" for bike fans
Austrian bike manufacturer Simplon produces customized premium bicycles. What began in 1930 as a specialist bicycle shop is now a best-practice example for the production of innovative high-end bikes.
The relaunch of the website in 2019 was an important milestone for Austrian bike manufacturer Simplon, as it came hand in hand with a sleek and modern design and a high "joy of use". The heart of the new website is the bike configurator, which has existed in its new version since October 2020. We'll let you in on its secret to success!