Award-worthy: true "joy of use" for bike fans

Austrian bike manufacturer Simplon produces customized premium bicycles. What began in 1930 as a specialist bicycle shop is now a best-practice example for the production of innovative high-end bikes.

The relaunch of the website in 2019 was an important milestone for Austrian bike manufacturer Simplon, as it came hand in hand with a sleek and modern design and a high "joy of use". The heart of the new website is the bike configurator, which has existed in its new version since October 2020. We'll let you in on its secret to success!

Pimcore Strategic Partner
Rozwiązanie Pimcore
  • Simplon
Partner Pimcore
Branża
Odwiedź simplon.com

Customer Key Facts

44
Mio. Euro Turnover
140
Employees
16.000
Bikes sold
Challenge

Turning a passion for bikes into an online experience

The main objective for the new website was to have it reflect the innovative character and vision of Simplon. In other words: to convey the company's passion for bicycles through their online presence. And at the same time to fulfill the wishes of Simplon and its target groups. How was that accomplished? With an integrated, flexible solution regarding the digitalization strategy – implemented by elements.at and Pimcore.
"Both the merit of our bikes and our love for what we do have become tangible and apparent on the new website. And with the configurator, the foundation stone for direct online sales was laid."
Emanuel Kurzemann, Head of Digital Innovation & IT at Simplon
Solution

Tangibly emotional thanks to storytelling

Thanks to extensive storytelling-based content and a comprehensive navigation strategy, Simplon's values become clearly apparent and tangible on their website. An emotional but clear design with well-structured product pages helps users navigate the site. In terms of content, the website impresses visitors with its new "Explore Center", including the Simplon online magazine. The second important step was the introduction of a more comprehensive e-commerce solution including a new and powerful bike configurator. Highlights of the Simplon website at a glance: central data management in Pimcore B2B portal Simplon TV appointment scheduling tool dealer search & appointment reservations newsletter magazine configurator