80% increase in revenue for online sporting goods retailer

Intersport is the world’s leading sporting goods retailer. They are present in more than 40 countries with over 5.500 stores world-wide. They sell a variety of sporting equipment for outdoor sports, indoor sports, football, winter sports, running, and fitness.

Project Summary

An inflexible legacy system has been replaced with a Pimcore powered eCommerce solution. The formerly separated CMS and eCommerce systems have been combined into one system. This enables state-of-the-art content commerce for the largest Austrian sports retailer. Pimcore’s native APIs were used to consolidate scattered data records. Intersport now owns an integrated, efficient, easy-to-use platform that saves time and money. Online sales grew by more than 80% in the year the solution was rolled out.

Business Needs

Various IT systems had accumulated in the company over the years. Product data was scattered - in various systems and file formats. Employees managed product data mainly using Excel files. Maintaining the website and online shop was a lot of work. The systems were fragile because they had been customized so much over the years that updates would break them. This situation was becoming an IT security hazard. The online marketing teams were dealing with two different systems. The eCommerce team was handling the webshop, which had limited CMS capabilities. The marketing team was managing the website, but the CMS had no eCommerce possibilities at all.

Importing new products from Excel files to the shop required a lot of manual and repetitive work. Employees felt unsatisfied. Poor time-to-market was the result. The company could not deliver what customers expected. The customer experience of the website was dissatisfying, and it was not compatible with mobile devices. High shopping cart abandonment was the result and missing out on two-thirds or more of mobile shoppers was a significant lost opportunity.

Pimcore Solution

„Our new Pimcore based online shop enabled us to increase online sales by more than 80% compared to the previous year.“
Mathias Boenke, Managing Director

The first phase of the project was to identify and connect scattered media assets and data. Multiple interfaces were set up to consolidate data from various sources: Dealer data, more than 300,000 customer data records, product data from various data providers and multiple data feeds for the stock of drop shipping providers and dealers. Some highlights:

  • Local commerce: Based on the geographic position of the user the next dealer location which has the product in stock is displayed
  • Product data, order data, and customer data is managed within a single system
  • The flexible coupon and discount system provides any kind of couponing requirement
  • All content pages can easily be edited in an inline WYSIWYG interface
  • Products can be added via drag and drop to all content pages to easily create custom landing pages

Maintaining and updating the website content was automated to a large extent. Up to 5 countries are managed in one central system. Product lifecycle management was established. More than 270 independent dealer locations now have their own new dealer website with a consistent look. Multiple shopping feeds automatically export the product data to external marketplaces and shopping platforms.

Business Results

Online sales grew by more than 80% compared to the previous year. Naturally, all local dealers of the association also benefit from this sensational result. The flexible platform is ready for the future, displaying all company assets such as products, locations, services, jobs.

Employee satisfaction has increased. Marketing got rid of repetitive copy and paste tasks and can publish products much faster now. Collaboration between departments was fostered. By combining tools, which were formerly separated, in only one central system, employee training cost has decreased.

Pimcore Strategic Partner
Customer
  • Intersport Austria
Pimcore Partner
Industry

Read more Pimcore success stories

70% more sales in online shop with storytelling and content marketing

For more than 60 years, EXPRESSO develops individual hand-held transport devices, powered traversing systems and handling solutions for industry and trade to assist people around the world handling heavy and valuable goods. The company holds more than 200 patents in the field of aluminum transport equipment.
PIM, eCommerce, DAM, Manufacturing, Distribution

Hotel chain improves delivery of rich content to its customers

Bluserena is one of the most solid Italian hotel companies with 4-star resorts, 5-star hotels, and Convention Centers. With over 12,000 beds and 4,000 rooms, Bluserena offers the best tourist accommodation services in the Italian tourism industry. Bluserena needed a complete renovation of their existing website as it wanted to improve the delivery of rich content to its customers.
CMS/UX, Travel and hotels

Luxury vehicle maker automates dealership furnishing with B2B shop

AUDI AG is an automobile manufacturer that produces and distributes premium vehicles. Centralizing the showroom furniture products from different suppliers on a digital portal significantly increased the efficiency of the order process and ensures global brand consistency.
CMS/UX, PIM, eCommerce, DAM, Manufacturing, Technology, Distribution, Automotive and vehicles

Customized, quick and economical event websites

Fiera di Rimini and Fiera di Vicenza, two large players in the Italian trade fair sector, form Italian Exhibition Group (IEG), Italy’s most important exhibition & convention provider. The goal of the project was to optimize the management of many of the websites in the group and to make the creation of new sites quick and economical.
CMS/UX, PIM, Travel and hotels, Art and entertainment

Over 80.000 companies are already using Pimcore.

Start the Digital Transformation of your business now!