Case Study: Augmenting User Engagement
Goody Culinary Solutions: Elevating Saudi culinary experiences with quality food products, local insights, and a passion for delighting customers.
In this project, the challenge was to increase user engagement and website traffic through improved SEO strategies, which involved conducting audits, optimizing performance, and enhancing brand awareness. The solution included a comprehensive SEO approach, employing tools like SEMRUSH for competitor analysis, backlink tracking, and keyword ranking improvement.
Customer Details
Customer Key Facts
1
Locations 5 000
Employees 1 000
Daily Users Challenge
Attracting Users
Engaging more users on your website is imperative to attract more online traffic. Search engine visibility is vital in enhancing brand awareness. This project posed multiple challenges - from conducting an SEO audit to optimizing website performance on desktop and mobile and enhancing traffic - we had to take a proactive approach to address these challenges.
Solution
Enhancing user engagement
Today, users want brands to provide instant solutions to their problems and prefer intent-based search. Considering this fact, we employed a comprehensive yet result-oriented SEO strategy. From conducting metadata analysis and website audit, competitor analysis, and improving URL structure, we had all the bases covered.
We used SEMRUSH, a powerful online marketing platform, to gain valuable information about competitors, the number of backlinks, the number of keywords the website is ranked for, and website load time. Using a combination of various on-page and off-page SEO tactics, we worked to enhance user engagement and improve keyword rankings for the Goody Culinary Solutions website.
Key Results
4
Data Objects 100K+
Unique Page Views