Case Study: IronList - Impression #1

Case Study: Deployed a Data Aggregator Platform for IronList

IronList is one of the leading online sales and auction aggregator platforms for used heavy equipment and machinery in India. They serve varied sectors like transportation, construction, energy, agriculture, oil and gas, forestry, and mining worldwide by providing different types of machinery.

The client wanted to develop and implement a digital platform that enables their different users of the solution including vendors, contractors, pipeline companies, construction, etc. with easy search and discovery of heavily fragmented used heavy equipment & machinery.

Logo: IronList
Logo: Credencys
Pimcore Strategic Partner
  • IronList
Solution Partner
Products Used

Customer Key Facts

Equipment Categories
Equipment Models

Management of multi-domain data

Import and export of heavy equipment and machinery is the core business of IronList. They serve a large customer base across the globe. The client is connected with several suppliers that sell and rent heavy equipment and machinery. IronList wanted to develop a data aggregator platform that allows them to manage the data of heavy equipment and machinery products, suppliers, and customers along with content.

Developed and deployed a data aggregator solution

We developed a web-based data aggregator solution for the client using Pimcore. We utilized different frameworks of Pimcore such as Product Information Management, Digital Asset Management, Digital Experience Platform, and Customer Data Platform in the development of the web portal. The web portal allows the client to manage the multi-domain data including the suppliers, customers, and the massive product data of heavy equipment and machinery in the Pimcore based backend. The frontend of the solution allows the buyers to search and view the product details. Important features of the data aggregator solutions are search filter, Product Information Management, Master Data Management, Digital Asset Management, Digital Experience Platform, and Customer Data Platform.

Single source of truth

IronList can manage all its products, suppliers, customers, media assets, content, and other data in a single platform. They can have access to aggregated data with a consolidated view that enables them with exclusive insights about the different aspects of their business and help them to make the right strategic and operational decisions.

Key Results

90 %
Shortened Time to market
-73 %
Reduced duplicate data

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