Case Study: Rainbow - Impression #1

Case Study: Rainbow's Interactive Digital Platform Delights Customers with Recipes and Products

Life is all about sharing experiences we cherish with our loved ones. Rainbow Milk, a prominent brand, a global leader in dairy products, celebrates moments that matter the most.

Rainbow's challenge was to maintain its brand's association with simple joys in life and engage with loyal customers by creating a digital platform featuring their product range, unique recipes using Rainbow products, and customer recipe submissions while preserving the brand's identity. They achieved this by implementing an interactive platform using Pimcore CMS, centralizing media assets for better product management.

Logo: Rainbow
Logo: Centric
Pimcore Gold Partner
Customer
  • Rainbow
Solution Partner
Industry
Products Used
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Customer Key Facts

13+
Locations
4
Products
Challenge

Creating Fruitful Engagement

Rainbow was established as a brand which is always associated with the small joys in life. A platform which showcases the legacy of the brand, a long-term relationship that it cherishes with its loyal customers. A digital catalog of the entire range of products available in the region with e-commerce capabilities. Publishing unique recipes that could be made using rainbow products and can be used during special occasions. A platform that should engage with the customer and encourage them to submit their own recipes using Rainbow Milk. The priority is to keep the brand identity intact in the digital space and make the interface intuitive and user-friendly.

Solution

Enhanced Interaction

Starting with our UX strategy, we gathered the stakeholder's requirements and developed a platform which served as a digital guide for the brand across the region. The platform was built on the robust Pimcore CMS, which also provides digital asset management (DAM) allowing to centralize all media assets for better product management. An innovative design was developed for showcasing recipes featuring videos for each step involved, hence guiding the end users while preparing a dish. This resulted in promoting rainbow products within each recipe and its vast applications. The platform encouraged users to submit their own recipes and gain loyalty points for each interaction. The web portal also provided a dedicated section for product catalogs, enabling customers to seamlessly navigate it for an exceptional user experience which was created by an intuitive interface.

Results

Creating Memorable Moments

The platform enabled the brand to engage with its customers and create awareness among its target audience. It managed to demonstrate the use of its products in different scenarios. The brand was able to establish its digital presence in the region while increasing the engagement level with its target audience.

Key Results

7K+
Recipe Downloads
1M
Organic Sessions
25K+
Click to Buy

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