Case Study: An eCommerce shopping experience that literally connects
Ramsauer is considered the Austrian market leader for premium sealants, adhesives and PU foams. Versatility, as well as passion for details and the whole are capitalized here, which is reflected on the corporate website in combination with an end-to-end online shop.
The goal of this project was to merge the corporate website and the online shop. In addition, it was also crucial to elevate the user experience to a new level and align it with Ramsauer's revised brand presentation.
Customer Details
Customer Key Facts
Shop for all Users
As part of the website merger with an online shop, the successful integration of a versatile customer group system (end-to-end) was accomplished as a special challenge. Thanks to comprehensive planning and technical expertise, a unified shop was created that caters to the different customer groups optimally. The goal of the project was also to integrate Ramsauer's existing ERP system into the new webshop. Pimcore serves as the central data management platform, allowing Ramsauer to manage, update, and optimize product data.
Product Access Points
By optimizing the website structure, especially product displays and accessibility, a cohesive shop system was crafted, catering effectively to diverse website user groups. Considering the unique requirements and proficiency levels of each shop user ensured a streamlined, unparalleled shopping experience. Furthermore, Pimcore's open connectivity facilitated the integration of various third-party systems (such as Microsoft Navision, Findologic and Hobex) into the entire eCommerce ecosystem.
Premium Products. Innovative Experience.
Ramsauer, the Austrian market leader in premium sealants, adhesives, and PU foams, offers an exceptional eCommerce shopping experience with an end-to-end online shop. Powered by Pimcore, their platform seamlessly combines a CMS, online shop, and PIM for efficient data management. With tailored content, user-centric design, and innovative eCommerce solutions, the website serves B2B, B2C, and B2X customers, providing personalized offers and a seamless shopping experience. The integration of Microsoft Navision, Findologic, and Hobex streamlines data exchange, while the API layer ensures reliable system communication.