Case Study: More efficient data management and provision thanks to a PIM system
Städter is the specialist when it comes to baking. Based in Germany, the company sells over 3,500 products from the world of baking: from cookie cutters to baking mixes.
Thanks to a new PIM system, Städter is able to maintain the sometimes complex product information centrally and make it available to external partners and retailers. The resources freed up by the simplified data management could be used for other business initiatives.