Case Study: Wenko-Wenselaar GmbH & Co. KG - Impression #1

Case Study: WENKO Sales Tool based on Pimcore

WENKO is a leading provider of innovative product solutions for the bathroom, kitchen, laundry and home ranges, which are characterised by high consumer benefits and a fair price-performance ratio.

For internal sales support, twocream was commissioned to develop a cross-platform app solution. In addition to the primary desktop platform MS-Windows, the solution should also be able to run on tablets (iOS and Android) and optionally on desktop Mac. For this implementation, twocream used a proven combination of frameworks that allow centralised development for the desired target platforms.

Logo: Wenko-Wenselaar GmbH & Co. KG
Logo: twocream
Pimcore Platinum Partner
  • Wenko-Wenselaar GmbH & Co. KG
Solution Partner
Products Used
Visit website

Customer Key Facts

Mio. Euro Turnover
5 000

Product presentations quickly, reliably and bindingly

WENKO products can be found worldwide in department stores, hypermarkets, furniture stores, DIY stores and online shops. WENKO has over 27,000 articles, and every year the product range is updated with over 300 product ideas. Depending on the sales channel, the WENKO key accounts present selected articles to their customers. The aim is to prepare the presentation quickly and carry it out safely, followed by a seamless transition to the preparation of offers for the selected products. Functional reliability and fail-safe operation, ease of use and efficiency when creating presentations were at the top of the performance and functional specifications.
Case Study: Andre Niehaus, Leiter IT-Portale, WENKO
"The new sales tool is a noticeable relief and the perfect tool for a successful presentation."
Andre Niehaus, Leiter IT-Portale, WENKO

Special requirements, long list

The tool should obtain and bundle its data such as article master data, customer data, images, texts as well as prices and price lists from various data sources such as SAP. WENKO operates internationally, so multilingualism was another basic requirement. However, the main focus of the requirements was on the realisation of the product presentation itself. A new presentation should be able to be set up quickly by the responsible key account, be absolutely stable and offline-capable in presentation mode, and allow editing in the form of selections and comments. It was also desired that after the presentation had been completed, the results could be processed into a customer-specific offer with minimal effort and be available as a PDF for dispatch.
Case Study: Michael Grothe, CEO, twocream
"The conception and implementation of the tool was a great challenge, with a great result. Pimcore as the technical basis not only proved its worth, but also proved to be the ideal choice thanks to its high degree of customizability."
Michael Grothe, CEO, twocream

Tamers over more than 27,000 articles

With the new sales tool, WENKO key accounts can quickly and easily create product presentations for their customers. Items can be added individually or in bulk, or existing presentations can be duplicated and adapted. The new sales tool was implemented as a progressive web app for offline capability. The tool automatically pulls all basic data from SAP and other sources. In presentation mode, the sales tool can be viewed on two monitors: a large product and text display for the customer and a master view with additional information and control panels for the key account. After the presentation, the key account can generate the results of the presentation as an individual offer and make it available to the customer. If required, an Excel file with article data and images is rendered on the basis of template XLS files.

Key Results

Media Assets
Data Objects

Read more Pimcore success stories


Würth Group Electrical

One of the global leaders in the wholesale distribution of electrical material built a centralized PIM for 9 companies and over 4 million products.
PIM/MDM, Wholesale Distribution


For over 100 years, Fleurop has stood for bringing happiness to a global audience via flowers. When sending floral greetings, rather than having the flowers themselves make the trip, orders are filled by local florists.
DXP/CMS, PIM/MDM, DAM, Wholesale Distribution

B2B digital commerce platform for Europe’s largest timber merchant

The JAF Group is the largest timber merchant in Europe and sells 83.000 products at 58 sites in 19 countries all over the continent. The current turnover of the JAF Group is 450M USD. Over the course of six decades, it has become central Europe’s leading wholesaler for wood and wooden materials.
DXP/CMS, PIM/MDM, Digital Commerce, DAM, Wholesale Distribution

Ludwig Meister

The leading European distributor for bearings, power transmission, fluid power, and tooling products, manages more than two million products for B2B and B2C customers.
DXP/CMS, PIM/MDM, Digital Commerce, Wholesale Distribution

110 000+ businesses trust Pimcore. Discover our 550+ favorite success stories.