BigMat France empowers its network of independent members to create its promotional materials

To access a truly decentralised marketing production and offer its members substantial autonomy in adapting local campaigns, BigMat has opted for an ergonomic solution to streamline commercial media production (posters, flyers, etc.). The electricity and construction sector is one of the densest in product references and depth of range; BigMat has chosen to structure and unify its product data before distributing it across multiple marketing channels. At the same time, BigMat has supported its network in connecting the tool as a benchmark solution, creating the opportunity to promote thousands of products on different channels. The challenge, therefore, consisted in facilitating its use by making it available to as many people as possible for creative execution and marketing deliverables. To do this, the BigMat teams wanted to rely on the proximity of the head office to its network of members to identify pilot users within each structure.