Pimcore PIM Provides Order in Content

With more than 60 medical supply stores in Berlin and Brandenburg, the owner-managed company Seeger is one of the leading companies in the field of medical and therapeutic aids. As a full-range supplier, Seeger offers its full-service range not only through its branches but also through its online shop, which offers an extensive range of products from the rehabilitation and medical technology sector.

Business Needs

The high effort of manual maintenance had to be reduced significantly. The reduction did not only concern the double maintenance of content, but time-dependent content such as appointments should also be automated and controlled more reliably. The same applied to the preparation and allocation of image data.

Pimcore Solution

Seeger chose the Pimcore PIM and DAM solution. Pimcore partner was the agency twocream from Wuppertal. twocream received the order for the realization of the project with technical conception, development, and implementation. The agency created different data models in Pimcore for various specific requirements. The Berlin agency BOGUN DUNKELAU was responsible for the UX concept and design.

Business Results

It was not so much the number of products, but the specific content of the website that needed structure. Even content such as events with dates and glossary could be perfectly mapped in Pimcore and easily and reliably exported to the website. Managing the information in Pimcore reduces the maintenance effort and the error rate considerably.
Pimcore is Seeger's new information base and reliably contains all information. As a PIM/DAM system, Pimcore plays an essential and extensive role in the system architecture.