Case Study: AFEW GmbH - Impression #1

Case Study: Pimcore PIM ensures order in the data

The AFEW STORE is a worldwide known store from Düsseldorf for classic but also limited and exclusive sneakers. The sale is online and through the local store.

The AFEW STORE is a worldwide known sneaker store from Düsseldorf. Since 2008 AFEW sells sneakers of all kinds online and locally in the capital of North Rhine-Westphalia. Besides classic sneakers, AFEW also sells limited and exclusive sneakers that are almost nowhere else to be found. Over the years, AFEW has worked together with well-known brands like Nike, Adidas, ASICSTIGER, Diadora or KangaROOS.

Logo: AFEW GmbH
Logo: twocream
Pimcore Platinum Partner
  • AFEW GmbH
Solution Partner
Products Used
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Customer Key Facts

32 400

Minimize manual maintenance and data synchronization work

The amount of manual maintenance had to be significantly reduced. The same applied to the import of image data and the comparison of master data with the ERP system.

Implementation of Pimcore as single source of truth

AFEW chose the Pimcore PIM and DAM solution and as implementation partner twocream from Wuppertal. twocream received the order for the realization of the project with technical conception, development and implementation. The twocream team developed the Pimcore modules and designed the different data models for various specific requirements. Pimcore gets its data from the ERP system and was connected to the online shop (Shopify) via API. The image import was solved via a hotfolder function, where the allocation of the images is highly automated. Not only product data is transferred to Shopify, but also the content pages of the online shop receive their data from Pimcore. Various product feeds are automatically extracted from Pimcore in short time intervals and made available online. Finally, the Afew team also controls the social media channels via Pimcore based on the Pimcore product data.

Efficiency in image processing and information maintenance

The online sale of sneakers thrives on the pictures. Particularly with special, rare models, customers want to see the product as good as possible. This is where Pimcore's DAM module with its automated processes shows its strengths for the processing of images in large numbers. In Pimcore, the new information base of AFEW, all information can be found. Therefore Pimcore as a PIM-/DAM-system has an essential role in the system architecture.

Key Results

157 700
Media Assets
Increased Website Visitors

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