Case Study: Development of a New PIM System, Migration of Data, and Relaunch of the Website
ASS supplies worldwide customers with purpose-built furnishing modules. Founded in 1937, the family-run company today implements furnishing visions with over 800 workers at four locations.
The holistic solution for ASS is based on the product information stored in Pimcore. It includes the update of print information, a new website and tells about the corporate vision of ASS. In the future, secure applications with low maintenance effort guarantee shorter time-to-market in marketing.
Customer Key Facts
Effective product data sheet production plus optimized marketing and sales processes
The cooperation with ASS-Einrichtungssysteme began with the request to produce product data sheets more effectively. In the future, these were to be realized on the base of all available information in a simple process. The prerequisite for this was the establishment of a new product information management system and the migration of existing product data from aging software. After the positive experience with Pimcore and Blackbit, the relaunch of the website was commissioned: The previous WordPress site had a confusing product structure, refused an adequate mobile playout, and was therefore not very attractive for users. Especially the B2B sales department of ASS-Einrichtungssysteme expected an increase in turnover and a reduction in sales costs from optimized product communication.
A holistic solution approach based on Pimcore
Blackbit developed a user-friendly information structure for the website in the shortest possible time with a clear interface that makes future editorial work efficient and flexible. The templates used are modular and require little maintenance. They offer flexibility and design freedom through the use of blocks, similar to WordPress. To meet the requirement of managing and updating a large and diverse product range, the CMS accesses the information stored in the PIM system. The product range always remains up to date thanks to regular maintenance by the integrated data and asset management. New product images, textures, or fabrics can be set quickly and efficiently and coordinated with the products stored in the backend. The integration of CMS and product information management system in one platform eliminates additional steps for the maintenance of product information on the website and in the electronic catalog.
Fast, efficient, user-friendly, and always up to date
For a realistic representation of furniture details, Blackbit developed a complex 3D configurator with a 360° view showing the entire product range. It allows you to digitally view and customize every piece of furniture, including all possible combinations of materials and colors. The overall performance of the site shows good results in the Google Lighthouse test and supports a pleasant shopping and inspiration experience. Product data sheets are generated in real-time and can be downloaded from the website in different languages at any time. The translation effort was reduced by using the Pimcore Data Director, which has a DeepL interface for automatic translation. Elaborately designed and lively inspiration pages on the website now clearly convey the company's vision of creating conducive, healthy learning and working atmospheres. Thus, the new site of ASS-Einrichtungssysteme offers ideal conditions for an international clientele and an expansion of the permanent customer base.