Case Study: International Website Relaunch with Voucher Shop

To make the guests of the Augustiner Keller feel welcome not only in the inn and beer garden, but also on the homepage, the web presence was to be redesigned and brought up to date - both in terms of design and usability. The highly internationally visited website with traffic of over 70,000 visitors per month forms an attractive environment for the relaunch. Special requirements included the integration of a voucher and a reservation function, the integration of social media channels to increase interaction with visitors and the possibility to publish current content (daily menus, special events, etc.). At the same time, the maintenance of the content in the backend must be as user-friendly as possible. Last but not least, in keeping with the cosmopolitan hospitality of the Augustiner Keller, the site was to be rolled out in seven languages and - in keeping with Bavarian Gemütlichkeit - also in a Bavarian variant.