Digital value creates brand trust

Austroflamm is a leading company in in the stove, pellet stove and fireplace insert sector. The products of the company are known for their timeless design as well as for their sustainable technology.

The project's aim was to adapt the corporate website to the new brand identity of Austroflamm and to improve the user experience. The flexible technology of Pimcore enables a unique combination of aesthetic product presentation, informative content, augmented reality and an online shop.

Pimcore Silver Partner
Customer
  • Austroflamm GmbH
Solution Partner
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Customer Key Facts

60
Employees
76
Products
Challenge

Making a brand virtually perceptible

After the brand re-launch Austroflamm's corporate website did no longer fit to their innovative brand strategy. To fulfill the new requirement's technical aspects, frontend design and product presentation had to be completely revised. The goal was to position Austroflamm online as a reliable long-term partner for retailers as well as customers.
"The outstanding design of our new website fully reflects our brand. Thanks to the flexible functionalities of Pimcore, we can provide our customers with both service and information. "
Harald Wohlfart, CFO Austroflamm
Solution

Trendsetting design system

An aesthetic product presentation, appropriate content, virtual services and a clearly structured online shop create brand trust and add value for the user. The PIM-system is used to manage product data and to supplement this data with marketing-relevant details. A clear and easy structure ensures consistent-looking product pages. Moreover, Pimcore offers a comprehensive yet easy way of managing product data as well as customer and retailer information. Therefore, the system is an ideal solution to combine various data sets with convincing content and the possibility to integrate an online shop.
Results

Great content meets virtual services

The product pages draw attention to design and technical features of Austroflamm's products. The augmented reality tool is a special highlight. It enables the user to virtually experience their favorite product. The online shop for spare parts and accessories is an additional service for the end customer. Together informative storytelling content, interactive highlights and a clearly structured online shop create a convincing user experience.

Key Results

30 000
Media Assets
1 000
Dealers in Dealer Locator

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