Case Study: Autobus Oberbayern GmbH - Impression #1

Case Study: Autobus Oberbayern - Experience Southern Germany

Autobus Oberbayern GmbH is the most important and largest service provider for transport logistics and passenger transport in the surrounding areas of munich and austria close to the border.

AOB needed a relaunch of the website, which on the one hand reflects the long-standing competence in a modern way and on the other hand clearly highlights the know-how in passenger transportation. Based on these requirements, we created a suitable website with a focus on usability for users, a simplified booking process and a wealth of information.

Logo: Autobus Oberbayern GmbH
Logo: valantic
Pimcore Global Partner
Customer
  • Autobus Oberbayern GmbH
Solution Partner
Industry
Products Used
Visit Website

Customer Key Facts

780
Employees
2
Customers
Challenge

One main page, several subpages

AOB faces the challenge of presenting the company's services in a modern way without losing sight of its history. We are faced with the task of creating the digital basis for this. In doing so, we have to make sure that the company history and the respective brand core are preserved. At the same time, however, we also want to increase usability, create trust, and deliver a target-group-oriented approach.
Read more Read less
"DGTLS provided us with holistic support for this extensive relaunch. Prior to programming, a detailed analysis was carried out and the strategic orientation was jointly defined in workshops with various specialist departments. One of the biggest challenges was the development of a bus price calculator, with which users can also make binding bookings."
Stephanie Unterreitmaier, Digital Marketing Expert
Solution

Increased usability and ease of use - For both employees and customers

The relaunch resulted in a very modern and technically sophisticated website, which fully focuses on the company's expertise in all aspects of passenger transportation and transport logistics. That's why we chose Pimcore to meet all the requirements in terms of design, functionality and performance. The large full-stage header immediately shows all the sectors in which Autobus Oberbayern is active and immediately links to the corresponding subpages. This was illustrated graphically and in terms of the company. As the heart of the website, a bus price calculator was integrated, which greatly simplifies the booking process. In addition, customers are provided with a high level of user-friendliness thanks to a wealth of information and 3D graphics. To further increase usability, a chat function was added as well as a control hub for employees.
Read more Read less
Case Study: Autobus Oberbayern GmbH-Impression #4.1
Case Study: Autobus Oberbayern GmbH-Impression #4.2
Case Study: Autobus Oberbayern GmbH-Impression #4.3
Case Study: Autobus Oberbayern GmbH-Impression #4.4
"The portal enables a direct target group-specific access to the Autobus Oberbayern offer. The innovative 360° presentation of the coaches provides a direct experience of the fleet. The calculator for a coach, which is unique in the industry, rounds off the overall package. With Pimcore we were able to create a modern, technically valuable portal for a dynamic client."
Sebastian Dietrich, Unit Lead
Results

The new website combines modernity, usability as well as functionality.

With the new Pimcore-based solution, Autobus Oberbayern underscores its technical leadership in the passenger transportation business segment. Various animation effects now convey the modern and progressive image of the company. Furthermore, the new site is functional and user-friendly. The new customized booking process accommodates users and addresses all needs. Vehicle data is clearly presented with DeepL access to detailed description and images. Thanks to the new booking tool, the company now receives very high quality, precise requests and can now respond to customer needs much better than before.
Read more Read less

Key Results

✓
Time saved in data maintenance
✓
Increased Website Traffic
✓
Increased Average Order Value
✓
Increased conversion rate
Visit Website

Read more Pimcore success stories

Styria Tourism

With 11 regions, Styria Tourism is one of the largest tourism regions in Austria. The company has relied on Pimcore for the implementation of its digital strategy since 2010, making it one of the first and longest customers of Pimcore.
DXP/CMS, Travel & Hospitality

Hotel Group Is Serving up New Bookings With Multiple Websites

With more than 120 hotels in Germany, the Netherlands, Belgium, Austria, Great Britain, Spain and Cyprus, the GCH Hotel Group is one of the leading hotel management companies in Europe. 
DXP/CMS, PIM/MDM, Travel & Hospitality

Hotel chain improves delivery of rich content to its customers

Bluserena is one of the most solid Italian hotel companies with 4-star resorts, 5-star hotels, and Convention Centers. With over 12,000 beds and 4,000 rooms, Bluserena offers the best tourist accommodation services in the Italian tourism industry. Bluserena needed a complete renovation of their existing website as it wanted to improve the delivery of rich content to its customers.
DXP/CMS, Travel & Hospitality

AI-supported website personalization for holiday destination

Kleinwalsertal is one of the top five tourist destinations in Austria. The new website features personalized content and adapts dynamically to its guests' needs and user behavior.
DXP/CMS, Digital Commerce, CDP, Travel & Hospitality

110 000+ businesses trust Pimcore. Discover our 550+ favorite success stories.

View all stories