Autobus Oberbayern - Experience Southern Germany

Autobus Oberbayern GmbH is the most important and largest service provider for transport logistics and passenger transport in the surrounding areas of munich and austria close to the border.

AOB needed a relaunch of the website, which on the one hand reflects the long-standing competence in a modern way and on the other hand clearly highlights the know-how in passenger transportation. Based on these requirements, we created a suitable website with a focus on usability for users, a simplified booking process and a wealth of information.

Pimcore Gold Partner
Customer
  • Autobus Oberbayern GmbH
Solution Partner
Products Used
Visit Website

Customer Key Facts

780
Employees
2
Customers
Challenge

One main page, several subpages

AOB faces the challenge of presenting the company's services in a modern way without losing sight of its history. We are faced with the task of creating the digital basis for this. In doing so, we have to make sure that the company history and the respective brand core are preserved. At the same time, however, we also want to increase usability, create trust, and deliver a target-group-oriented approach.
"DGTLS provided us with holistic support for this extensive relaunch. Prior to programming, a detailed analysis was carried out and the strategic orientation was jointly defined in workshops with various specialist departments. One of the biggest challenges was the development of a bus price calculator, with which users can also make binding bookings."
Stephanie Unterreitmaier, Digital Marketing Expert
Solution

Increased usability and ease of use - For both employees and customers

The relaunch resulted in a very modern and technically sophisticated website, which fully focuses on the company's expertise in all aspects of passenger transportation and transport logistics. That's why we chose Pimcore to meet all the requirements in terms of design, functionality and performance. The large full-stage header immediately shows all the sectors in which Autobus Oberbayern is active and immediately links to the corresponding subpages. This was illustrated graphically and in terms of the company. As the heart of the website, a bus price calculator was integrated, which greatly simplifies the booking process. In addition, customers are provided with a high level of user-friendliness thanks to a wealth of information and 3D graphics. To further increase usability, a chat function was added as well as a control hub for employees.
"The portal enables a direct target group-specific access to the Autobus Oberbayern offer. The innovative 360° presentation of the coaches provides a direct experience of the fleet. The calculator for a coach, which is unique in the industry, rounds off the overall package. With Pimcore we were able to create a modern, technically valuable portal for a dynamic client."
Sebastian Dietrich, Unit Lead
Results

The new website combines modernity, usability as well as functionality.

With the new Pimcore-based solution, Autobus Oberbayern underscores its technical leadership in the passenger transportation business segment. Various animation effects now convey the modern and progressive image of the company. Furthermore, the new site is functional and user-friendly. The new customized booking process accommodates users and addresses all needs. Vehicle data is clearly presented with DeepL access to detailed description and images. Thanks to the new booking tool, the company now receives very high quality, precise requests and can now respond to customer needs much better than before.

Key Results

Time saved in data maintenance
Increased Website Traffic
Increased Average Order Value
Increased conversion rate

Read more Pimcore success stories

Styria Tourism

With 11 regions, Styria Tourism is one of the largest tourism regions in Austria. The company has relied on Pimcore for the implementation of its digital strategy since 2010, making it one of the first and longest customers of Pimcore.
DXP/CMS, Travel & Hospitality

Largest travel and tourism company in the world runs on Pimcore

TUI is the largest travel and tourism company in the world and owns travel agencies, hotels, airlines, cruise ships, and retail shops.  
DXP/CMS, PIM/MDM, Travel & Hospitality

Hotel Group Is Serving up New Bookings With Multiple Websites

With more than 120 hotels in Germany, the Netherlands, Belgium, Austria, Great Britain, Spain and Cyprus, the GCH Hotel Group is one of the leading hotel management companies in Europe. 
DXP/CMS, PIM/MDM, Travel & Hospitality

Safari tour operator centralizes product data and manages experience

Rhino Africa is a luxury safari tour operator with 175+ employees based in Cape Town, South Africa. The company uses Pimcore to consolidate its travel-related product data and for digital experience management.
DXP/CMS, Travel & Hospitality

100 000+ businesses trust Pimcore. Discover our 350+ favorite success stories.