Anyone who is planning a house for themselves has their own ideas and requirements. And the approach to planning is just as individual. Some start by looking for inspiration for their dream home. Others look for information worth knowing about the construction itself. To ensure that this individuality is also present on the Baufritz website, the content is played out in a personalized manner.
The Baufritz personalization concept not only includes content according to interests, but also supports the company in generating leads.
Depending on the "experience" of the users, concrete added values are presented to them through further interaction. Be it their own MyBaufritz account in which they can, among other things, also clearly collect their inspiration, the order of the Baufritz LookBook or the concrete contact with a Baufritz consultant.