Case Study: Baufritz GmbH - Impression #1

Case Study: Build Your Personal Dream Home with Baufritz

"Good for people and nature. Without compromises." Under this philosophy, the Allgäu timber house manufacturer Baufritz builds dreamlike prefabricated houses in ecological construction.

Relaunch of the corporate website with new features and their embedding into existing ecosystem of CRM and other lead generators.

Logo: Baufritz GmbH
Customer
  • Baufritz GmbH
Industry
Products Used
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Customer Key Facts

400
Employees
7
Countries
Challenge

From showcase to digital companion

In 2020, Baufritz decided that the corporate website they had at the time was no longer up to date. They wanted to move away from purely informative content and adapt the site to the demands of your prospective home builders. The great goal: The new website should accompany your target group from the first contact until they move into the new house. In this way, a classic corporate website is to become a planning portal for Baufritz customers, which at the same time promotes sales and reduces the effort on the company side. Together with BOOM and Baufritz, we planned the rough project stages. In the medium term, the purely informative "shop window" was to become a digital "showroom experience". A website that encourages users to interact directly with the site and with Baufritz.
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Case Study: Kevin Hartmann, Leiter Marketing, Baufritz GmbH
"Together with LEANATIC, we developed our new website. Pimcore is our core system for digital transformation. Shortly after the launch, not only did many of our KPIs improve, but also efficiency and resource utilization. We rely on Pimcore as an extremely flexible and scalable software - and thus also on LEANATIC as a partner."
Kevin Hartmann, Leiter Marketing, Baufritz GmbH
Solution

A website as personal as your own home

Anyone who is planning a house for themselves has their own ideas and requirements. And the approach to planning is just as individual. Some start by looking for inspiration for their dream home. Others look for information worth knowing about the construction itself. To ensure that this individuality is also present on the Baufritz website, the content is played out in a personalized manner. The Baufritz personalization concept not only includes content according to interests, but also supports the company in generating leads. Depending on the "experience" of the users, concrete added values are presented to them through further interaction. Be it their own MyBaufritz account in which they can, among other things, also clearly collect their inspiration, the order of the Baufritz LookBook or the concrete contact with a Baufritz consultant.
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Results

Healthy living can be this beautiful

Baufritz demonstrates how ecological building can be combined with modern design. If we are completely honest, then every project participant has certainly "chosen" one or the other Baufritz house for themselves in the course of the project. A project that we can identify with is a great motivation for us as a team. A motivation that can also be seen in the results: The new Baufritz website convinces through design & function. And through exciting details such as the scrollable 3D view of the Baufritz Full-Value-Wall, which was created in cooperation with the Bürobewegt agency. For us, it is clear - we have successfully completed the first stage. And we are already looking forward to seeing what comes next.
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Key Results

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Increased conversion rate
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Increased time on page
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