E-commerce for B2B ‒ Professional shopping experience around table culture

Berndorf Luzern is a company of the Markus Hans Group. It develops kitchenware and food distribution systems for the catering and hotel industry and produces its own cutlery brand «Berndorf Luzern».

The Markus Hans Group needed for its subsidiary Berndorf Luzern an online store equipped with a wide range of functions and overall optimized e-commerce processes with a continuous customer journey. In a successful project, a modern webshop based on Pimcore was created with optimized UI/UX design, numerous features and detailed filter functions.

Pimcore Gold Partner
Customer
  • Berndorf Luzern AG
Solution Partner
Products Used
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Customer Key Facts

80
Employees
40 000
Products
3
Countries
Challenge

30 000 articles were to be presented professionally

The primary goal was to transport Berndorf’s passion for tableware into the e-commerce world. More than 30,000 articles with a wide range of variants and accessories for the catering and hotel industry for B2B customers were to be presented professionally. We wanted to showcase Berndorf’s professionalism and comprehensive product range in an ideal way. Detailed filter functions and product comparison options, B2B commerce functions such as display of discount and price rules and an intuitive UI and UX were required.
Solution

Comprehensive e-commerce platform created

The basis for successful e-commerce is data quality, both for product information and the surrounding content. The first phase of the project was therefore about building and completing the Pimcore modules PIM, DAM, DXP, CMS as well as CAT. We created a complex PIM system to manage and enrich the article data transferred from the ERP. On this basis ‒ the heart of the e-commerce solution ‒ we then implemented a B2B store with extensive individual requirements. It is intuitive to use and offers a large number of filter and comparison options. The e-commerce platform is based on Coreshop, Elastic Search and a special layout bundle.
Results

Customer journey and significantly simplified store management

Customers experience a continuous customer journey in Berndorf’s online store: strong brand presentations, effective search, filter and product comparison options, simple ordering process and comprehensive support. The always up-to-date product detail pages provide B2B customers with all purchase-determining information, and users encounter a clear and aesthetic environment. Management of the store and data maintenance in the background have been massively simplified.

Key Results

60%
Shortened Time to market
20%
higher market penetration

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