Case Study: Berrang SE - Impression #1

Case Study: Corporate website relaunch for Berrang with Pimcore

Berrang has been an expert in connection technology and a solution partner for high-end connection technology solutions and engineering services for over 75 years.

Berrang is a big player in the world of connection technology. And the new Berrang website now matches this status! The site breaks with the usual conventions of many B2B companies that put the product at the center. Instead of getting lost in their extensive and detailed product catalog, Berrang offers an immersive experience to the engineering target group.

Logo: Berrang SE
Logo: wob AG
Pimcore Gold Partner
  • Berrang SE
Solution Partner
Products Used
Visit website

Customer Key Facts


The true identity of Berrang: a high-tech partner, not just a screw dealer.

In the market, Berrang is often perceived as a screw dealer, but at its core, it is a high-tech company. Those who work with Berrang experience the "Fascination of Berrang," which arises from the dedication of employees to always find the optimum in fastening technology solutions for their customers. With the new website, we decided to make this fascination part of the experience right from the start. To deepen this changed approach and to position Berrang as the many-faceted high-tech partner it is, the site dispenses with the usual small-scale product details and configurators. Instead, visitors enjoy a captivating experience that immerses them in the exciting world of Berrang's fastening technology solutions and engineering services.

Pimcore Power: Berrang's innovative 3D-Scrollytelling website sets new standards.

Combining an innovative scrollytelling approach with the integration of custom 3D assets using a specially developed 3D shader and advanced Three.js technology, we have created a unique visual language and, together with our client, a true digital brand experience. Users can immerse themselves deeply into the world of Berrang's technology, projects, and high-end solutions. One particularly outstanding feature is the ability to fully manually define the camera movements of the 3D worlds through specially created object classes in the Pimcore backend. The 3D files are centrally managed in the Pimcore DAM.

Real experience as the key to increasing user numbers and engagement.

The redesign of the Berrang website was a huge success: Our plan of creating an immersive experience to foster engagement and an emotional connection to the company's values worked out just as intended. Following the relaunch, the website has seen a significant increase in user numbers and Berrang has registered a notable rise in new inquiries. Introducing an emotionally appealing user experience has not only expanded the site's reach but also facilitated a closer relationship with the target audience. Site visitors can now interact with the company on a more personal level, leading to improved brand perception as well as deeper engagement.

Key Results

Data Objects
3D Models

Read more Pimcore success stories


Würth Group Electrical

One of the global leaders in the wholesale distribution of electrical material built a centralized PIM for 9 companies and over 4 million products.
PIM/MDM, Wholesale Distribution


For over 100 years, Fleurop has stood for bringing happiness to a global audience via flowers. When sending floral greetings, rather than having the flowers themselves make the trip, orders are filled by local florists.
DXP/CMS, PIM/MDM, DAM, Wholesale Distribution

B2B digital commerce platform for Europe’s largest timber merchant

The JAF Group is the largest timber merchant in Europe and sells 83.000 products at 58 sites in 19 countries all over the continent. The current turnover of the JAF Group is 450M USD. Over the course of six decades, it has become central Europe’s leading wholesaler for wood and wooden materials.
DXP/CMS, PIM/MDM, Digital Commerce, DAM, Wholesale Distribution

Ludwig Meister

The leading European distributor for bearings, power transmission, fluid power, and tooling products, manages more than two million products for B2B and B2C customers.
DXP/CMS, PIM/MDM, Digital Commerce, Wholesale Distribution

110 000+ businesses trust Pimcore. Discover our 550+ favorite success stories.