Case Study: Böckmann Fahrzeugwerke GmbH - Impression #1

Case Study: Corporate website for global transportation solutions provider

Böckmann Fahrzeugwerke GmbH is a leading manufacturer of transport and trailer solutions for the horse, livestock and car segments. The company is based in Lastrup (Lower Saxony) and employs over 300 people. With a distribution network of more than 300 trade partners in more than 30 countries, Böckmann serves an extensive international market.

The company's goal was to design and implement a new corporate website. In the process, the product and dealer data was to be imported from the ERP, including the existing display logic for the front end, into Pimcore.

Logo: Böckmann Fahrzeugwerke GmbH
Logo: anyMOTION
Pimcore Gold Partner
Customer
  • Böckmann Fahrzeugwerke GmbH
Solution Partner
Industry
Products Used
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Customer Key Facts

300
Employees
30
Countries
Challenge

Visible, scalable, targeted

In terms of user experience, the main challenge was to be able to serve the needs of two strongly differentiated core target groups equally via one platform. While one target group, for example, values a high-quality, visual representation of products, a data-oriented and detailed representation of product features is all the more important for the other target group. The new website was also intended to lay the technological foundations for increasing user interaction as well as visibility on the web and in search engines. The focus for the new platform was primarily on its scalability in order to be able to grow for further digitization measures.
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Solution

Effective data retention and editorial freedom

The data structure within the Pimcore PIM component was designed and implemented by anyMOTION based on ERP data and marketing requirements. Approximately 50,000 data records are directly linked here in the course of the import process and delivered in the front end. By means of the delta import process, only changed data is taken into account, which means that the data import can be carried out in a resource-saving manner with maximum efficiency. In addition, the data storage in the PIM provides the perfect basis for a product configurator, which was developed in parallel to the new website and is seamlessly embedded in the user experience via the Pimcore CMS. In order to meet the different user needs, product-relevant page types can also be set through editorial configuration options so that all customer groups can quickly and easily obtain the desired information about the product and thus be served in a targeted manner. In addition, the Pimcore CMS component offers editors a very  high degree of flexibility for the creation and design of website content. Via the integration of Elasticsearch as an onpage search, the extensive product data can be searched quickly and effectively so that customers can find their way around the site in the best possible way.

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Results

Premium-level results - sustainable and holistic

The launch of the new website in February created a new, premium-level digital user experience. With the help of the Pimcore Solution, the needs of the company and its diversified target groups are now covered. Using the PIM component, product data can be enriched for SEO and marketing-relevant channels, for example, and distributed for the web as needed. Various IT systems of the company as well as third-party systems of other agencies are connected to Pimcore via different interfaces, while at the same time the basic data structure was optimized and processes were established to sustainably check data completeness.
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Key Results

100%
Increased Website Visitors
+50%
Product configurations
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