Finding Real Leads, Through Corporate Website Strategic Revamp
Bank BTPN is a foreign exchange bank and is a merger between PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) and PT Bank Sumitomo Mitsui Indonesia (SMBCI). Bank BTPN is focusing to serve the mass market segment comprising of retirees, micro-, small- and medium-enterprises (MSME) and mass market; the consuming class segment; and corporate segment
Prior to revamp, the bank had concern of its website leads are mostly people who are looking for job opportunities instead of hot leads for their banking consumers.
SALT provided UX consultation on separating hot leads and people who are just looking for job opportunities. Also, the CMS is powered by Pimcore solution to enable easy operational content management as well as leads detection in order to increase real hot leads for its banking offering.
New revamped website managed to separate leads who are real consumers and people who are just looking for job opportunities. Also, it increased real leads by 50%. Furthermore, it gave flexibility to the operational team to optimize its content and consumer digital journey.