Case Study: cab - Impression #1

Case Study: Ordering and Management Platform For Consumables and Spare Parts For Marking Printers

cab has been developing and producing labeling solutions and a comprehensive range of accessories for every requirement for over 40 years. The device portfolio includes label printers, printing and labeling systems, label dispensers and marking lasers. In addition, cab has suitable labels and thermal transfer ribbons for the perfect imprint.

Introduction of a company-wide system for organizing product data based on Pimcore. The data is used, among other things, for the ordering system, which runs on the basis of CoreShop. Orders received via the system, which is only accessible to customers and dealers, are transferred directly to the ERP for further processing.

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  • cab
Products Used
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Customer Key Facts

Mio. Euro Turnover

It should become simpler.

In the past, it was time-consuming and costly for cab customers to reorder consumables and spare parts for label printers in industrial use. This was only possible by telephone or e-mail, which was not only inconvenient for the customers, but also labor-intensive for the specialist department. And prone to errors. Especially for products that are not consulting-intensive, orders should be recorded in a Closed B2B Shop. So that the customer immediately sees the stock and always has an overview of the processing status of his order.
"A year ago, we were thinking about how we could reproduce the demands of our customers in a future-proof, flexible system and at the same time provide for comprehensive work facilitation in various areas. Today, after just one year, we have developed a powerful system based on Pimcore that is limited only by the limits of our imagination."
Patric Barysch, cab Marketing

Order in the label product jungle.

cab offers labels and transfer ribbons for all kinds of use cases. Countless articles, some of which differ only in minor details. They fit some printers, but not others. Or only to a limited extent. In addition, there were individual parts, assemblies and product accessories. The second challenge came from the sales department: Depending on the order volume, individual price and discount rates are stored there for both customers and products, which are partially offset against each other. The user doesn't notice any of this, he logs into the store, selects his printer model and all the matching products appear in the configurator with the prices that apply to him. With a traffic light for product availability. Particular emphasis was placed on automation, and an interface was implemented so that orders can be processed directly in the ERP system.


Consumables and spare parts matching every printer.

Once the customer has filtered the right labels for his specific application in the product configurator, the matching transfer ribbons are also issued and offered at the same time. Finally, an unusual price calculation was added, not only by the discount rates, which are made up of product and customer discounts, but also by the packaging sizes: With smaller labels, there are many more labels on the roll and more rolls in the package, but the price is calculated internally based on the unit price. For the purchaser, the procurement of consumables will in any case be a considerable time-saver in the future. For the sales department as well.

Key Results

Time saved in data maintenance
Website traffic
Reduced duplicate data

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