When analysing the target groups, it became clear that the information on the website reflected a completely false image of the company. Therefore, a revised image concept was developed for the relaunch. The tonality of the language was also revised to suit the target group and many of the texts were completely rewritten - in three different languages (DE, EN, FR).
Further analyses and workshops revealed that camptocamp is structured in four different departments (Geospatial, Business, Infrastructure, Subscriptions). Each department has its own colour coding and wanted to be able to present itself accordingly on the new website.
Thanks to the User Centered Design approach, which directs the view from the context of the target group (user), it was possible to break through the departmental thinking in the company and redefine the structure.
After the new information structure had been worked out, the complete website was developed together with the client on the basis of wireframes.