Case Study: Christian POHL GmbH sets the stage for architecture in its new webpresence

POHL facades division is a family business located in Cologne, Germany that serves clients and projects all over the world. The company has a 150 years old tradition in facade construction and metal processing

The new website offers quick access to the information needed for different target groups: on the one hand for design-oriented architects and on the other hand for engineers and facade builders who need technical information.

Pimcore Gold Partner
Customer
  • Christian Pohl GmbH
Solution Partner
Industry
Products Used
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Customer Key Facts

7
Locations
4
subsidiaries
Challenge

Architecture in focus

The corporate website needed a complete relaunch (structure, layout, system). The focus is on architectural significant references and project reports. The website should focus on different target groups and offer fast ways to needed information: Design affine architects for whom references with large format pictures are put in scene Engineers and facade builders who need technical information All product- and marketing data should be available in one system and enable the company to maintain all data within the system.
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Solution

PIM is the base for the administration of structured data:

  • references
  • systems
  • project reports
  • surfaces

The pages are generated from the data objects. With Pimcore all product and marketing data is now available in one system and can be maintained and updated centrally. In the second project phase, the systems can also be shown in 3D with WebGL files, so that the user can interactively deal with the different systems. Content elements are available for the further presentation of content to ensure the full usability of the CMS.

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Results

The design centered implementation focuses perfectly on the target group. The references are highlighted with large-format images, while the various facade systems and types are presented in combination with technical data. With the specific focus on architects and a fast discoverability of information, the website fulfils the desire of the different target groups. Managing all relevant product data within the PIM, the Pimcore implementation allows perfect conjunction between the several contents (e.g. surfaces used in certain reference projects). Due to various content modules, the content management is quickly and easily done for all editors.
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