Case Study: Leading Provider of High-Performance PC Components Steps up Its Game Using Pimcore Platform

Corsair is a pioneering company in the field of high-performance PC components founded in 1994. They offer a complete range of products, including keyboards and mice, power supplies, memory, and, most recently, water cooling solutions.

Business Needs

Presenting their newest water cooling segment, Corsair needed an efficient way of optimizing and centralizing data while improving online shopping experience, and consequently increasing sales.

Their ecosystem constituted of a huge product database, so they needed a unified data model that holds all the important attributes:

Extensive product catalog (graphic cards, cases, GPU, CPU)
Language translations
Price lists
Inventory information

With the help of the digital agency Optiweb, they implemented Pimcore for the backend product system.

Pimcore Solution

Implementing Pimcore solved client’s specific key requirements:

Optimized data storage

Managing thousands of products (computer cases, motherboards, graphic cards, water cooling systems) with complex hierarchy and attributes was simplified with the use of Pimcore. Having a single source platform facilitated accessing needed information.

Seamless operation of a large number of data correlation

Pimcore created correlated product content that is rich, current, complete, and accurate.
It currently holds 246 cases, 930 motherboards, 188 cpus, and 1249 graphic cards.

Advanced compatibility check

With more than 20.116.841.142 (we’re talking billions!) combinations, Pimcore consistently checks for compatibility between each and automatically offers suitable water cooling solutions that amount to over 1.105.920 cooling system combinations.

Business Results

Through the use of Pimcore, Corsair successfully launched their newest water cooling segment. With a clearly structured system, they implemented constant updates with accurate data about inventory, prices, and translations, as well as an up-to-date product catalog. With an advanced use of the Pimcore platform, they are offering an improved customer experience via features such as compatibility checks and automatically suggested solutions and are triggering an increase in sales. In the future, the same Pimcore database will be utilized by Corsair resellers as an additional channel for sourcing information and consequently for reaching even more users.

Pimcore enabled Corsair establish an automated process which helped them create their enormous database showcasing 5962 elements. The Pimcore based configurator first saw the light of day in May 2019, and is accredited for over 32.000 configurations in the first 24 hours.